Brandwave

Dole vs Simply:Which is more popular?

In September 2026, Simply had more branded searches than Dole among apple juice brands worldwide. Simply had about 8,100 branded searches, while Dole had 4,800. Simply made up 0.86% of all apple juice brand searches we track, and Dole accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about apple juice brands, Simply appeared in four of the five answers and Dole in none.

Among apple juice brands worldwide in September 2026

Who do people search for more?

Simply, about 69% more searches than Dole

Simply 8.1K searchesDole 4.8K searches

Who does AI mention more?

Simply, mentioned in 4 of 5 answers, Dole in 0

Simply in 4 of 5Dole in 0 of 5

Who does AI recommend more?

Simply, the only one of the two named

Simply first in 4Dole never named

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Top apple juice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simply was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dole did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Martinelli’s1st
  2. Mott’s2nd
  3. Simply3rd
  4. Tree Top4th
  5. Minute Maid–
  6. Ocean Spray–
  7. Innocent–
  8. Dole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Martinelli’s5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mott’s4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tree Top4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minute Maid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocean Spray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innocent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apple juice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dole or Simply more popular in search?

This chart shows how often people search Google for Dole and Simply by name. Each line represents a brand's share of searches for all eight apple juice brands we track, month by month, from English-language searches worldwide.

Dole and Simply among apple juice brands worldwide, by month

Share of searches by month for Simply, Dole. The figures are in the table below the chart.

View monthly share of searches table
MonthMartinelli’sMinute MaidOcean SprayMott’sInnocentSimplyTree TopDole
Oct 202554.7%19.1%11%9%2.7%1.5%0.98%1%
Nov 202557.9%17.1%11.6%7.8%2.3%1.6%0.85%0.87%
Dec 202561%15.3%12.3%6.7%1.3%1.6%0.9%0.86%
Jan 202664.2%15%8.6%7.1%1.4%1.4%1.4%0.79%
Feb 202646.4%28.9%11.4%7.6%1.9%1.5%1.2%0.98%
Mar 202650.2%25.5%10.1%8.3%2%1.7%1.4%0.87%
Apr 202654.6%19.1%11%9%2.2%1.8%1.5%0.82%
May 202663.3%14.8%10.4%7%1.4%1.4%1.1%0.63%
Jun 202681.1%8.5%4.9%3.3%0.66%0.8%0.36%0.36%
Jul 202674.2%11.6%6.7%4.5%0.89%1.1%0.49%0.53%
Aug 202682.5%7.1%5%3.3%0.55%0.55%0.55%0.32%
Sep 202671.8%13.3%6.5%5.3%1.1%0.86%0.7%0.51%

How has the Dole and Simply comparison changed over the last 12 months?

3 findings
  • Simply was ahead of Dole in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dole’s share of searches among apple juice brands worldwide moved from 1% to 0.51%, and its estimated monthly branded searches moved from 5.5K to 4.8K.
  • Across the 12 months ending September 2026, Simply’s share of searches among apple juice brands worldwide moved from 1.5% to 0.86%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for apple juice brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Dole worldwide fell 12.7% over 12 measured months, from 5.5K to 4.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dole’s and Simply’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dole

2 branded search terms

  • dole apple juice
  • dole juice

Simply

1 branded search term

  • simply juice

How the Brand Demand Index is measured

Other head-to-heads among apple juice brands

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