Brandwave

Innocent vs Minute Maid:Which is more popular by branded search?

In August 2026, Minute Maid had more branded searches than Innocent among juice brands worldwide. Minute Maid was estimated to have 14.8K branded searches compared to Innocent’s 8.1K, and held a 6.1% Share of Search versus Innocent’s 3.3%. These are worldwide searches for English-language branded terms.

Share of Search among juice brands worldwide in August 2026Which is more popular in search, Innocent or Minute Maid?
Innocent3.3%8.1K searches
vs
Minute Maid6.1%14.8K searches

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Which is more popular in search, Innocent or Minute Maid?

Compare the juice brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Innocent and Minute Maid among juice brands worldwide, by month

Share of Search by month for Minute Maid, Innocent. The figures are in the table below the chart.

View monthly share of search table
MonthDel MonteOcean SprayTropicanaMinute MaidCappyInnocent
Oct 202542.9%28.7%10.5%7%3.8%7%
Nov 202548.3%26.6%9.7%6.5%3.6%5.3%
Dec 202550.8%27.9%8.4%6.8%3.1%3.1%
Jan 202647.7%26.3%11.8%6.4%3.5%4.3%
Feb 202642.3%28.2%12.7%8.5%3.8%4.6%
Mar 202646.6%25.6%11.5%7.7%3.4%5.1%
Apr 202646.1%25.4%13.9%6.2%3.4%5.1%
May 202664.8%19.5%7.1%3.9%2.1%2.6%
Jun 202643.3%28.9%13%7.1%3.9%3.9%
Jul 202642.9%28.7%12.8%7%4.7%3.8%
Aug 202645.1%30.3%11.1%6.1%4.1%3.3%
Sep 2026——————

How has the Innocent and Minute Maid comparison changed over the last 12 months?

  • Minute Maid was ahead of Innocent in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Innocent’s estimated Share of Search among juice brands worldwide moved from 7% to 3.3%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
  • Across the 11 months ending August 2026, Minute Maid’s estimated Share of Search among juice brands worldwide moved from 7% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for juice brands worldwide in August 2026?

  1. In August 2026, Minute Maid lost estimated Share of Search among juice brands worldwide, from 7% to 6.1%.

  2. In August 2026, Innocent lost estimated Share of Search among juice brands worldwide, from 3.8% to 3.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Innocent’s and Minute Maid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Innocent

1 branded search term

  • innocent drinks

Minute Maid

1 branded search term

  • minute maid juice

How the Brand Demand Index is measured

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