Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 49.9% estimated Share of Search among baked beans brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's49.9%
  2. Tesco40.8%
  3. Princes8.2%
  4. Heinz0.9%
  5. Batchelors0.1%
  6. Branston0.1%
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Which baked beans brands compete with Sainsbury's?

Sainsbury's against baked beans brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Princes. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoPrincesHeinzBatchelorsBranston
Oct 202550.6%41.4%6.7%1.1%0.1%0.1%
Nov 202545.7%45.7%7.5%0.83%0.09%0.11%
Dec 202546.5%46.5%6.3%0.57%0.06%0.09%
Jan 202647.9%39.2%11.8%0.87%0.12%0.08%
Feb 202647.9%39.2%11.7%0.87%0.12%0.12%
Mar 202649.9%40.8%8.2%0.9%0.12%0.1%
Apr 202648%39.2%11.8%0.87%0.09%0.09%
May 202646.7%38.2%14%0.84%0.09%0.09%
Jun 202652.9%35.4%10.6%0.95%0.1%0.09%
Jul 202650%40.9%8.2%0.74%0.12%0.08%
Aug 202649.9%40.8%8.2%0.9%0.1%0.1%
Sep 2026——————

  1. 1.Sainsbury's

    49.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Tesco

    40.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Princes

    8.2%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Heinz

    0.9%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Batchelors

    0.1%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  6. 6.Branston

    0.1%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baked beans brands worldwide decreased from 50.6% to 49.9%.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baked beans brands worldwide peaked at 52.9% in June 2026 and was lowest at 45.7% in November 2025.

How did search popularity change for baked beans brands worldwide in August 2026?

  1. Princes’ estimated Share of Search among baked beans brands worldwide has lost ground for 3 months in a row, from 14% to 8.2% in August 2026.

  2. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Show ranking
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Show ranking
Baked beans brands1st of 649.9%Shown above
Fish finger brands1st of 654.6%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Couscous brands1st of 676.3%Show ranking
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Show ranking
Baking paper brands1st of 697.5%Show ranking
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Show ranking

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

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How the Brand Demand Index is measured

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