Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 85.5% estimated Share of Search among canned fish brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's85.5%
  2. Princes14%
  3. John West0.17%
  4. Wild Planet0.17%
  5. Rio Mare0.14%
  6. Bar Harbor<0.01%
Sainsbury's website (opens in a new tab)

Follow Sainsbury's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which canned fish brands compete with Sainsbury's?

Sainsbury's against canned fish brands worldwide, by month

Share of Search by month for Sainsbury's, Princes. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sPrincesJohn WestWild PlanetRio MareBar Harbor
Oct 202587.9%11.7%0.17%0.12%0.12%<0.01%
Nov 202585.5%14%0.14%0.17%0.11%<0.01%
Dec 202587.8%11.9%0.14%0.14%0.06%<0.01%
Jan 202680%19.6%0.13%0.16%0.11%<0.01%
Feb 202680%19.6%0.16%0.19%0.13%<0.01%
Mar 202685.5%14%0.14%0.17%0.14%<0.01%
Apr 202680%19.6%0.13%0.16%0.13%<0.01%
May 202676.2%22.8%0.34%0.15%0.5%<0.01%
Jun 202682.5%16.5%0.55%0.13%0.3%<0.01%
Jul 202685.5%14%0.17%0.17%0.14%<0.01%
Aug 202685.5%14%0.17%0.17%0.14%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    85.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Princes

    14%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.John West

    0.17%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wild Planet

    0.17%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rio Mare

    0.14%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bar Harbor

    <0.01%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide decreased from 87.9% to 85.5%.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide peaked at 87.9% in October 2025 and was lowest at 76.2% in May 2026.

How did search popularity change for canned fish brands worldwide in August 2026?

  1. Sainsbury's’ estimated Share of Search among canned fish brands worldwide has gained ground for 3 months in a row, from 76.2% to 85.5% in August 2026.

  2. Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Princes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  4. Estimated monthly branded searches for Rio Mare worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Bar Harbor worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Show ranking
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Show ranking
Baked beans brands1st of 649.9%Show ranking
Fish finger brands1st of 654.6%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Couscous brands1st of 676.3%Show ranking
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Shown above
Baking paper brands1st of 697.5%Show ranking
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Show ranking

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

Do you work for Sainsbury's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Sainsbury's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free