Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 97.5% estimated Share of Search among baking paper brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's97.5%
  2. Kirkland Signature1.2%
  3. Reynolds1.2%
  4. GoodCook0.07%
  5. If You Care0.02%
  6. Bacofoil0.02%
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Which baking paper brands compete with Sainsbury's?

Sainsbury's against baking paper brands worldwide, by month

Share of Search by month for Sainsbury's. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sKirkland SignatureReynoldsGoodCookIf You CareBacofoil
Oct 202598%0.65%1.2%0.07%0.03%0.03%
Nov 202597.5%1.2%1.2%0.07%0.03%0.03%
Dec 202598%0.97%0.97%0.06%0.02%0.02%
Jan 202697.6%0.79%1.4%0.07%0.03%0.03%
Feb 202697.5%0.96%1.4%0.07%0.03%0.02%
Mar 202697.3%1.4%1.2%0.07%0.03%0.02%
Apr 202698.1%0.65%1.2%0.07%0.03%0.02%
May 202698.1%0.65%1.2%0.06%0.02%0.02%
Jun 202697.8%0.65%1.4%0.06%0.02%0.02%
Jul 202698.2%0.53%1.2%0.06%0.02%0.02%
Aug 202697.5%1.2%1.2%0.07%0.02%0.02%
Sep 2026——————

  1. 1.Sainsbury's

    97.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Kirkland Signature

    1.2%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +0.6 points.

  3. 3.Reynolds

    1.2%

    Moved from 2nd to 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.GoodCook

    0.07%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.If You Care

    0.02%

    Moved from 6th to 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Bacofoil

    0.02%

    Moved from 5th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baking paper brands worldwide decreased from 98% to 97.5%.

How did search popularity change for baking paper brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.

  3. In August 2026, If You Care rose from 6th to 5th among baking paper brands worldwide.

  4. In August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Show ranking
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Show ranking
Baked beans brands1st of 649.9%Show ranking
Fish finger brands1st of 654.6%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Couscous brands1st of 676.3%Show ranking
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Show ranking
Baking paper brands1st of 697.5%Shown above
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Show ranking

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

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How the Brand Demand Index is measured

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