Brandwave

Pie brands:Which brands are most popular in search?

In August 2026, Sainsbury's was the most searched among pie brands worldwide, with an estimated 9.1M branded searches and 98.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's98.5%
  2. Wrights1.2%
  3. Pukka0.24%
  4. Ginsters0.05%
  5. Higgidy0.02%
  6. Poole's<0.01%

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Share of SearchLeaderboard

Compare the pie brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pie brands worldwide, by month

Share of Search by month for Sainsbury's. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sWrightsPukkaGinstersHiggidyPoole's
Oct 202598.4%1.2%0.36%0.07%0.02%<0.01%
Nov 202598.4%1.2%0.36%0.06%0.02%<0.01%
Dec 202598.4%1.2%0.36%0.04%0.01%<0.01%
Jan 202698.3%1.2%0.44%0.06%0.02%<0.01%
Feb 202698.1%1.4%0.36%0.07%0.02%<0.01%
Mar 202698.4%1.2%0.29%0.07%0.02%<0.01%
Apr 202698.5%1.2%0.24%0.07%0.02%<0.01%
May 202698.5%1.2%0.24%0.06%0.02%<0.01%
Jun 202698.5%1.2%0.2%0.06%0.02%<0.01%
Jul 202698.6%1.2%0.2%0.05%0.01%<0.01%
Aug 202698.5%1.2%0.24%0.05%0.02%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sainsbury's

    98.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Wrights

    1.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pukka

    0.24%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  4. 4.Ginsters

    0.05%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Higgidy

    0.02%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Poole's

    <0.01%

    Held 6th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pie brands worldwide?

In August 2026, Sainsbury's was the most searched among pie brands worldwide, with an estimated 9.1M branded searches and 98.5% estimated Share of Search within this set. Wrights is in 2nd place, 97.3 percentage points behind at 1.2% Share of Search.

Global pie brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sainsbury's98.4% → 98.5%98.6%Jul 202698.1%Feb 20261st
Wrights1.2%1.4%Feb 20261.2%Jan 20262nd
Pukka0.36% → 0.24%0.44%Jan 20260.2%Jun 20263rd
Ginsters0.07% → 0.05%0.07%Apr 20260.04%Dec 20254th
Higgidy0.02%0.02%May 20260.01%Jul 20265th
Poole's<0.01%<0.01%Feb 2026<0.01%Oct 20256th

Each finding as a sentence

How did search popularity change for pie brands worldwide in August 2026?

  1. Estimated monthly branded searches for Poole's worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

  2. Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Pukka worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

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