How popular isMrs. Smith’s in search?
In September 2026, people searched for Mrs. Smith’s by name about 14,800 times worldwide, a 55.3% decrease from the previous year. These searches made up 9.1% of all global pie brand searches, placing Mrs. Smith’s third out of nine brands. These are worldwide searches for English-language branded terms.
- Marie Callender’s67.6%
Pukka Pies11.1%- Mrs. Smith’s9.1%
- Edwards4.1%
Ginsters2.7%- Banquet2.2%
Wrights2.2%
Higgidy0.98%- Poole's0.07%
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Which pie brands compete with Mrs. Smith’s?
Share of searches by month for Marie Callender’s, Pukka Pies, Mrs. Smith’s, Edwards, Ginsters, Banquet, Wrights. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marie Callender’s | Pukka Pies | Mrs. Smith’s | Edwards | Ginsters | Banquet | Wrights | Higgidy | Poole's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 8.7% | 15.9% | 3.2% | 3.2% | 1.7% | 1.7% | 0.77% | 0.03% |
| Nov 2025 | 81.3% | 4.9% | 4.9% | 4.9% | 1.5% | 1.2% | 0.97% | 0.43% | 0.04% |
| Dec 2025 | 75.9% | 6.8% | 5.6% | 5.6% | 2% | 1.7% | 1.7% | 0.74% | 0.04% |
| Jan 2026 | 67.9% | 11.2% | 7.5% | 4.1% | 3.3% | 2.7% | 2.2% | 0.99% | 0.06% |
| Feb 2026 | 71.4% | 9.6% | 6.4% | 3.5% | 3.5% | 2.3% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 69.1% | 9.3% | 6.2% | 5.1% | 4.1% | 2.3% | 2.8% | 1% | 0.06% |
| Apr 2026 | 52.8% | 28.9% | 5.8% | 3.9% | 3.9% | 1.7% | 2.1% | 0.93% | 0.05% |
| May 2026 | 67.6% | 13.7% | 6.1% | 4.1% | 3.3% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jun 2026 | 67.4% | 11% | 7.4% | 4.9% | 4% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jul 2026 | 67.5% | 11% | 7.4% | 4.9% | 3.3% | 2.2% | 2.7% | 0.97% | 0.05% |
| Aug 2026 | 66.2% | 10.8% | 8.9% | 4.8% | 3.2% | 2.1% | 2.6% | 1.2% | 0.08% |
| Sep 2026 | 67.6% | 11.1% | 9.1% | 4.1% | 2.7% | 2.2% | 2.2% | 0.98% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.6% | 110K | +21.5% | +1.3 points | |
| 2, held 2nd | 11.1% | 18.1K | +22.3% | +0.3 points | |
| 3, held 3rd | 9.1% | 14.8K | +22.3% | +0.2 points | |
| 4, held 4th | 4.1% | 6.6K | 0% | -0.8 points | |
| 5, held 5th | 2.7% | 4.4K | 0% | -0.5 points | |
| 6, moved from 7th to 6th | 2.2% | 3.6K | +24.1% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.2% | 3.6K | 0% | -0.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.98% | 1.6K | 0% | -0.2 points | |
| 9, held 9th | 0.07% | 110 | 0% | 0 points |
67.6%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +1.3 points.
11.1%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
9.1%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
4.Edwards
4.1%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Ginsters2.7%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.Banquet
2.2%
Moved from 7th to 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.
7.
Wrights2.2%
Moved from 6th to 7th. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.
Higgidy0.98%
Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.Poole's
0.07%
Held 9th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Mrs. Smith’s and its closest rivals
Every comparison with Mrs. Smith’s
8 comparisons
How has branded search demand for Mrs. Smith’s changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mrs. Smith’s worldwide fell from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Mrs. Smith’s’ share of searches among pie brands worldwide decreased from 15.9% to 9.1%.
- Across the 12 months ending September 2026, Mrs. Smith’s’ share of searches among pie brands worldwide peaked at 15.9% in October 2025 and was lowest at 4.9% in November 2025.
- Across the 12 months ending September 2026, Mrs. Smith’s fell from 2nd to 3rd among pie brands worldwide.
How did search popularity change for pie brands worldwide in September 2026?
6 changes
In September 2026, Marie Callender’s gained share of searches among pie brands worldwide, from 66.2% to 67.6%.
In September 2026, Edwards lost share of searches among pie brands worldwide, from 4.8% to 4.1%.
In September 2026, Ginsters lost share of searches among pie brands worldwide, from 3.2% to 2.7%.
Mrs. Smith’s’ share of searches among pie brands worldwide has gained ground for 3 months in a row, from 7.4% to 9.1% in September 2026.
In September 2026, Banquet rose from 7th to 6th among pie brands worldwide.
In September 2026, Wrights fell from 6th to 7th among pie brands worldwide.
How are Mrs. Smith’s’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mrs. Smith’s’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mrs. smiths
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Is Mrs. Smith’s your brand?
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