Mrs. Smith’s vs Wrights:Which is more popular?
In September 2026, Mrs. Smith’s had more branded searches than Wrights among pie brands worldwide. Mrs. Smith’s had about 14,800 branded searches, while Wrights had 3,600. Mrs. Smith’s made up 9.1% of all pie brand searches we track, and Wrights accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about pie brands, Mrs. Smith’s appeared in two of the five answers and Wrights in none.
Who do people search for more?
Mrs. Smith’s, about 4 searches for every 1 for Wrights
Who does AI mention more?
Mrs. Smith’s, mentioned in 2 of 5 answers, Wrights in 0
Who does AI recommend more?
Mrs. Smith’s, the only one of the two named
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Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mrs. Smith’s was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wrights did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Marie Callender’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Edwards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mrs. Smith’s2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Banquet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ginsters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Higgidy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Poole's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy?”
Asked ChatGPT
“What are the best pie brands?”
Asked ChatGPT
“What's the best pie brand for easy family meals?”
Searched Google, AI Overview
“best pies”
Searched Google, AI Overview
“frozen pie brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mrs. Smith’s or Wrights more popular in search?
This chart shows how often people search Google for Mrs. Smith’s and Wrights by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mrs. Smith’s, Wrights. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marie Callender’s | Pukka Pies | Mrs. Smith’s | Edwards | Ginsters | Banquet | Wrights | Higgidy | Poole's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 8.7% | 15.9% | 3.2% | 3.2% | 1.7% | 1.7% | 0.77% | 0.03% |
| Nov 2025 | 81.3% | 4.9% | 4.9% | 4.9% | 1.5% | 1.2% | 0.97% | 0.43% | 0.04% |
| Dec 2025 | 75.9% | 6.8% | 5.6% | 5.6% | 2% | 1.7% | 1.7% | 0.74% | 0.04% |
| Jan 2026 | 67.9% | 11.2% | 7.5% | 4.1% | 3.3% | 2.7% | 2.2% | 0.99% | 0.06% |
| Feb 2026 | 71.4% | 9.6% | 6.4% | 3.5% | 3.5% | 2.3% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 69.1% | 9.3% | 6.2% | 5.1% | 4.1% | 2.3% | 2.8% | 1% | 0.06% |
| Apr 2026 | 52.8% | 28.9% | 5.8% | 3.9% | 3.9% | 1.7% | 2.1% | 0.93% | 0.05% |
| May 2026 | 67.6% | 13.7% | 6.1% | 4.1% | 3.3% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jun 2026 | 67.4% | 11% | 7.4% | 4.9% | 4% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jul 2026 | 67.5% | 11% | 7.4% | 4.9% | 3.3% | 2.2% | 2.7% | 0.97% | 0.05% |
| Aug 2026 | 66.2% | 10.8% | 8.9% | 4.8% | 3.2% | 2.1% | 2.6% | 1.2% | 0.08% |
| Sep 2026 | 67.6% | 11.1% | 9.1% | 4.1% | 2.7% | 2.2% | 2.2% | 0.98% | 0.07% |
How has the Mrs. Smith’s and Wrights comparison changed over the last 12 months?
3 findings
- Mrs. Smith’s was ahead of Wrights in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mrs. Smith’s’ share of searches among pie brands worldwide moved from 15.9% to 9.1%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Wrights’ share of searches among pie brands worldwide moved from 1.7% to 2.2%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for pie brands worldwide in September 2026?
2 changes
Mrs. Smith’s’ share of searches among pie brands worldwide has gained ground for 3 months in a row, from 7.4% to 9.1% in September 2026.
In September 2026, Wrights fell from 6th to 7th among pie brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mrs. Smith’s’ and Wrights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mrs. Smith’s
1 branded search term
- mrs. smiths
Wrights
1 branded search term
- wrights pie
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