Edwards vs Pukka Pies:Which is searched more?
In September 2026, Pukka Pies had more branded searches than Edwards among pie brands worldwide. Pukka Pies had about 18,100 branded searches, while Edwards had 6,600. Pukka Pies made up 11.1% of all pie brand searches we track, and Edwards accounted for 4.1%. These are worldwide searches for English-language branded terms.
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Is Edwards or Pukka Pies more popular in search?
Compare the pie brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pukka Pies, Edwards. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marie Callender’s | Pukka Pies | Mrs. Smith’s | Edwards | Ginsters | Banquet | Wrights | Higgidy | Poole's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 8.7% | 15.9% | 3.2% | 3.2% | 1.7% | 1.7% | 0.77% | 0.03% |
| Nov 2025 | 81.3% | 4.9% | 4.9% | 4.9% | 1.5% | 1.2% | 0.97% | 0.43% | 0.04% |
| Dec 2025 | 75.9% | 6.8% | 5.6% | 5.6% | 2% | 1.7% | 1.7% | 0.74% | 0.04% |
| Jan 2026 | 67.9% | 11.2% | 7.5% | 4.1% | 3.3% | 2.7% | 2.2% | 0.99% | 0.06% |
| Feb 2026 | 71.4% | 9.6% | 6.4% | 3.5% | 3.5% | 2.3% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 69.1% | 9.3% | 6.2% | 5.1% | 4.1% | 2.3% | 2.8% | 1% | 0.06% |
| Apr 2026 | 52.8% | 28.9% | 5.8% | 3.9% | 3.9% | 1.7% | 2.1% | 0.93% | 0.05% |
| May 2026 | 67.6% | 13.7% | 6.1% | 4.1% | 3.3% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jun 2026 | 67.4% | 11% | 7.4% | 4.9% | 4% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jul 2026 | 67.5% | 11% | 7.4% | 4.9% | 3.3% | 2.2% | 2.7% | 0.97% | 0.05% |
| Aug 2026 | 66.2% | 10.8% | 8.9% | 4.8% | 3.2% | 2.1% | 2.6% | 1.2% | 0.08% |
| Sep 2026 | 67.6% | 11.1% | 9.1% | 4.1% | 2.7% | 2.2% | 2.2% | 0.98% | 0.07% |
How has the Edwards and Pukka Pies comparison changed over the last 12 months?
3 findings
- Pukka Pies was ahead of Edwards in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edwards’ share of searches among pie brands worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Pukka Pies’ share of searches among pie brands worldwide moved from 8.7% to 11.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for pie brands worldwide in September 2026?
1 change
In September 2026, Edwards lost share of searches among pie brands worldwide, from 4.8% to 4.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Edwards’ and Pukka Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edwards
1 branded search term
- edwards pie
Pukka Pies
1 branded search term
- pukka pies
Other head-to-heads among pie brands
- Marie Callender’s vs Pukka Pies: compare search popularity
- Marie Callender’s vs Mrs. Smith’s: compare search popularity
- Marie Callender’s vs Edwards: compare search popularity
Marie Callender’s vs Ginsters: compare search popularity- Pukka Pies vs Mrs. Smith’s: compare search popularity
- Pukka Pies vs Ginsters: compare search popularity
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