Marie Callender’s vs Mrs. Smith’s:Which is more popular?
In September 2026, Marie Callender’s had more branded searches than Mrs. Smith’s among pie brands worldwide. Marie Callender’s had about 110,000 branded searches, while Mrs. Smith’s had 14,800. Marie Callender’s made up 67.6% of all pie brand searches we track, and Mrs. Smith’s accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about pie brands, Marie Callender’s appeared in four of the five answers and Mrs. Smith’s in two. Marie Callender’s was mentioned before Mrs. Smith’s in every answer.
Who do people search for more?
Marie Callender’s, about 7 searches for every 1 for Mrs. Smith’s
Who does AI mention more?
Marie Callender’s, mentioned in 4 of 5 answers, Mrs. Smith’s in 2
Who does AI recommend more?
Marie Callender’s, named ahead of Mrs. Smith’s in every answer
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Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marie Callender’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mrs. Smith’s was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Marie Callender’s was listed before Mrs. Smith’s in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Marie Callender’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Edwards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mrs. Smith’s2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Banquet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ginsters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Higgidy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Poole's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy?”
Asked ChatGPT
“What are the best pie brands?”
Asked ChatGPT
“What's the best pie brand for easy family meals?”
Searched Google, AI Overview
“best pies”
Searched Google, AI Overview
“frozen pie brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Marie Callender’s or Mrs. Smith’s more popular in search?
This chart shows how often people search Google for Marie Callender’s and Mrs. Smith’s by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Marie Callender’s, Mrs. Smith’s. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marie Callender’s | Pukka Pies | Mrs. Smith’s | Edwards | Ginsters | Banquet | Wrights | Higgidy | Poole's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 8.7% | 15.9% | 3.2% | 3.2% | 1.7% | 1.7% | 0.77% | 0.03% |
| Nov 2025 | 81.3% | 4.9% | 4.9% | 4.9% | 1.5% | 1.2% | 0.97% | 0.43% | 0.04% |
| Dec 2025 | 75.9% | 6.8% | 5.6% | 5.6% | 2% | 1.7% | 1.7% | 0.74% | 0.04% |
| Jan 2026 | 67.9% | 11.2% | 7.5% | 4.1% | 3.3% | 2.7% | 2.2% | 0.99% | 0.06% |
| Feb 2026 | 71.4% | 9.6% | 6.4% | 3.5% | 3.5% | 2.3% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 69.1% | 9.3% | 6.2% | 5.1% | 4.1% | 2.3% | 2.8% | 1% | 0.06% |
| Apr 2026 | 52.8% | 28.9% | 5.8% | 3.9% | 3.9% | 1.7% | 2.1% | 0.93% | 0.05% |
| May 2026 | 67.6% | 13.7% | 6.1% | 4.1% | 3.3% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jun 2026 | 67.4% | 11% | 7.4% | 4.9% | 4% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jul 2026 | 67.5% | 11% | 7.4% | 4.9% | 3.3% | 2.2% | 2.7% | 0.97% | 0.05% |
| Aug 2026 | 66.2% | 10.8% | 8.9% | 4.8% | 3.2% | 2.1% | 2.6% | 1.2% | 0.08% |
| Sep 2026 | 67.6% | 11.1% | 9.1% | 4.1% | 2.7% | 2.2% | 2.2% | 0.98% | 0.07% |
How has the Marie Callender’s and Mrs. Smith’s comparison changed over the last 12 months?
3 findings
- Marie Callender’s was ahead of Mrs. Smith’s in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marie Callender’s’ share of searches among pie brands worldwide moved from 64.8% to 67.6%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Mrs. Smith’s’ share of searches among pie brands worldwide moved from 15.9% to 9.1%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
How did search popularity change for pie brands worldwide in September 2026?
2 changes
In September 2026, Marie Callender’s gained share of searches among pie brands worldwide, from 66.2% to 67.6%.
Mrs. Smith’s’ share of searches among pie brands worldwide has gained ground for 3 months in a row, from 7.4% to 9.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marie Callender’s’ and Mrs. Smith’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marie Callender’s
1 branded search term
- marie callenders
Mrs. Smith’s
1 branded search term
- mrs. smiths
Other head-to-heads among pie brands
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