How popular isMarie Callender’s?
In September 2026, people searched for Marie Callender’s by name about 110,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 67.6% of all global pie brand searches, placing Marie Callender’s first out of nine brands. When we asked both ChatGPT and Google AI Overviews about pie brands, Marie Callender’s appeared in four of the five answers and was the most recommended of the nine.
Marie Callender’s is the most searched of 9 competitors and the most recommended in AI answers.
- Marie Callender’sShare of searches 67.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Pukka PiesShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Mrs. Smith’sShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
- EdwardsShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
GinstersShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marie Callender’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Marie Callender’s is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Marie Callender’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Edwards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mrs. Smith’s2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Banquet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ginsters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Higgidy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Poole's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy?”
Asked ChatGPT
“What are the best pie brands?”
Asked ChatGPT
“What's the best pie brand for easy family meals?”
Searched Google, AI Overview
“best pies”
Searched Google, AI Overview
“frozen pie brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pie brands compete with Marie Callender’s?
Share of searches by month for Marie Callender’s, Pukka Pies, Mrs. Smith’s, Edwards, Ginsters, Banquet, Wrights. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marie Callender’s | Pukka Pies | Mrs. Smith’s | Edwards | Ginsters | Banquet | Wrights | Higgidy | Poole's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 8.7% | 15.9% | 3.2% | 3.2% | 1.7% | 1.7% | 0.77% | 0.03% |
| Nov 2025 | 81.3% | 4.9% | 4.9% | 4.9% | 1.5% | 1.2% | 0.97% | 0.43% | 0.04% |
| Dec 2025 | 75.9% | 6.8% | 5.6% | 5.6% | 2% | 1.7% | 1.7% | 0.74% | 0.04% |
| Jan 2026 | 67.9% | 11.2% | 7.5% | 4.1% | 3.3% | 2.7% | 2.2% | 0.99% | 0.06% |
| Feb 2026 | 71.4% | 9.6% | 6.4% | 3.5% | 3.5% | 2.3% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 69.1% | 9.3% | 6.2% | 5.1% | 4.1% | 2.3% | 2.8% | 1% | 0.06% |
| Apr 2026 | 52.8% | 28.9% | 5.8% | 3.9% | 3.9% | 1.7% | 2.1% | 0.93% | 0.05% |
| May 2026 | 67.6% | 13.7% | 6.1% | 4.1% | 3.3% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jun 2026 | 67.4% | 11% | 7.4% | 4.9% | 4% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jul 2026 | 67.5% | 11% | 7.4% | 4.9% | 3.3% | 2.2% | 2.7% | 0.97% | 0.05% |
| Aug 2026 | 66.2% | 10.8% | 8.9% | 4.8% | 3.2% | 2.1% | 2.6% | 1.2% | 0.08% |
| Sep 2026 | 67.6% | 11.1% | 9.1% | 4.1% | 2.7% | 2.2% | 2.2% | 0.98% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.6% | 110K | +21.5% | +1.3 points | |
| 2, held 2nd | 11.1% | 18.1K | +22.3% | +0.3 points | |
| 3, held 3rd | 9.1% | 14.8K | +22.3% | +0.2 points | |
| 4, held 4th | 4.1% | 6.6K | 0% | -0.8 points | |
| 5, held 5th | 2.7% | 4.4K | 0% | -0.5 points | |
| 6, moved from 7th to 6th | 2.2% | 3.6K | +24.1% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.2% | 3.6K | 0% | -0.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.98% | 1.6K | 0% | -0.2 points | |
| 9, held 9th | 0.07% | 110 | 0% | 0 points |
67.6%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +1.3 points.
11.1%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
9.1%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
4.Edwards
4.1%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Ginsters2.7%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.Banquet
2.2%
Moved from 7th to 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.
7.
Wrights2.2%
Moved from 6th to 7th. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.
Higgidy0.98%
Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.Poole's
0.07%
Held 9th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Marie Callender’s and its closest rivals
Every comparison with Marie Callender’s
8 comparisons
How has branded search demand for Marie Callender’s changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marie Callender’s worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Marie Callender’s’ share of searches among pie brands worldwide increased from 64.8% to 67.6%.
- Across the 12 months ending September 2026, Marie Callender’s’ share of searches among pie brands worldwide peaked at 81.3% in November 2025 and was lowest at 52.8% in April 2026.
How did search popularity change for pie brands worldwide in September 2026?
6 changes
In September 2026, Marie Callender’s gained share of searches among pie brands worldwide, from 66.2% to 67.6%.
In September 2026, Edwards lost share of searches among pie brands worldwide, from 4.8% to 4.1%.
In September 2026, Ginsters lost share of searches among pie brands worldwide, from 3.2% to 2.7%.
Mrs. Smith’s’ share of searches among pie brands worldwide has gained ground for 3 months in a row, from 7.4% to 9.1% in September 2026.
In September 2026, Banquet rose from 7th to 6th among pie brands worldwide.
In September 2026, Wrights fell from 6th to 7th among pie brands worldwide.
How are Marie Callender’s’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Marie Callender’s’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- marie callenders
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