Brandwave

Marie Callender’s vs Pukka Pies:Which is searched more?

In September 2026, Marie Callender’s had more branded searches than Pukka Pies among pie brands worldwide. Marie Callender’s had about 110,000 branded searches, while Pukka Pies had 18,100. Marie Callender’s made up 67.6% of all pie brand searches we track, and Pukka Pies accounted for 11.1%. These are worldwide searches for English-language branded terms.

Share of searches among pie brands worldwide in September 2026Is Marie Callender’s or Pukka Pies more popular in search?
Marie Callender’s67.6%110K searches
vs
Pukka Pies11.1%18.1K searches

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Is Marie Callender’s or Pukka Pies more popular in search?

Compare the pie brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Marie Callender’s and Pukka Pies among pie brands worldwide, by month

Share of searches by month for Marie Callender’s, Pukka Pies. The figures are in the table below the chart.

View monthly share of searches table
MonthMarie Callender’sPukka PiesMrs. Smith’sEdwardsGinstersBanquetWrightsHiggidyPoole's
Oct 202564.8%8.7%15.9%3.2%3.2%1.7%1.7%0.77%0.03%
Nov 202581.3%4.9%4.9%4.9%1.5%1.2%0.97%0.43%0.04%
Dec 202575.9%6.8%5.6%5.6%2%1.7%1.7%0.74%0.04%
Jan 202667.9%11.2%7.5%4.1%3.3%2.7%2.2%0.99%0.06%
Feb 202671.4%9.6%6.4%3.5%3.5%2.3%2.3%0.84%0.09%
Mar 202669.1%9.3%6.2%5.1%4.1%2.3%2.8%1%0.06%
Apr 202652.8%28.9%5.8%3.9%3.9%1.7%2.1%0.93%0.05%
May 202667.6%13.7%6.1%4.1%3.3%1.8%2.2%1.2%0.07%
Jun 202667.4%11%7.4%4.9%4%1.8%2.2%1.2%0.07%
Jul 202667.5%11%7.4%4.9%3.3%2.2%2.7%0.97%0.05%
Aug 202666.2%10.8%8.9%4.8%3.2%2.1%2.6%1.2%0.08%
Sep 202667.6%11.1%9.1%4.1%2.7%2.2%2.2%0.98%0.07%

How has the Marie Callender’s and Pukka Pies comparison changed over the last 12 months?

3 findings
  • Marie Callender’s was ahead of Pukka Pies in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Marie Callender’s’ share of searches among pie brands worldwide moved from 64.8% to 67.6%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Pukka Pies’ share of searches among pie brands worldwide moved from 8.7% to 11.1%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for pie brands worldwide in September 2026?

1 change
  1. In September 2026, Marie Callender’s gained share of searches among pie brands worldwide, from 66.2% to 67.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Marie Callender’s’ and Pukka Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Marie Callender’s

1 branded search term

  • marie callenders

Pukka Pies

1 branded search term

  • pukka pies

How the Brand Demand Index is measured

Other head-to-heads among pie brands

Creator with pink hair and a pink jacket

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