Brandwave

Bacofoil vs Sainsbury's:Which is more popular by branded search?

In August 2026, Sainsbury's had more branded searches than Bacofoil among baking paper brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Bacofoil’s 1.6K, and held a 97.5% Share of Search versus Bacofoil’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among baking paper brands worldwide in August 2026Which is more popular in search, Bacofoil or Sainsbury's?
Bacofoil0.02%1.6K searches
vs
Sainsbury's97.5%9.1M searches

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Which is more popular in search, Bacofoil or Sainsbury's?

Compare the baking paper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bacofoil and Sainsbury's among baking paper brands worldwide, by month

Share of Search by month for Sainsbury's, Bacofoil. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sKirkland SignatureReynoldsGoodCookIf You CareBacofoil
Oct 202598%0.65%1.2%0.07%0.03%0.03%
Nov 202597.5%1.2%1.2%0.07%0.03%0.03%
Dec 202598%0.97%0.97%0.06%0.02%0.02%
Jan 202697.6%0.79%1.4%0.07%0.03%0.03%
Feb 202697.5%0.96%1.4%0.07%0.03%0.02%
Mar 202697.3%1.4%1.2%0.07%0.03%0.02%
Apr 202698.1%0.65%1.2%0.07%0.03%0.02%
May 202698.1%0.65%1.2%0.06%0.02%0.02%
Jun 202697.8%0.65%1.4%0.06%0.02%0.02%
Jul 202698.2%0.53%1.2%0.06%0.02%0.02%
Aug 202697.5%1.2%1.2%0.07%0.02%0.02%
Sep 2026——————

How has the Bacofoil and Sainsbury's comparison changed over the last 12 months?

  • Sainsbury's was ahead of Bacofoil in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bacofoil’s estimated Share of Search among baking paper brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baking paper brands worldwide moved from 98% to 97.5%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for baking paper brands worldwide in August 2026?

  1. In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.

  2. In August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Bacofoil’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bacofoil

1 branded search term

  • bacofoil

Sainsbury's

1 branded search term

  • sainsburys

How the Brand Demand Index is measured

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