Brandwave

Baking paper brands:Which brands are most popular in search?

In August 2026, Sainsbury's was the most searched among baking paper brands worldwide, with an estimated 9.1M branded searches and 97.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's97.5%
  2. Kirkland Signature1.2%
  3. Reynolds1.2%
  4. GoodCook0.07%
  5. If You Care0.02%
  6. Bacofoil0.02%

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Share of SearchLeaderboard

Compare the baking paper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baking paper brands worldwide, by month

Share of Search by month for Sainsbury's. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sKirkland SignatureReynoldsGoodCookIf You CareBacofoil
Oct 202598%0.65%1.2%0.07%0.03%0.03%
Nov 202597.5%1.2%1.2%0.07%0.03%0.03%
Dec 202598%0.97%0.97%0.06%0.02%0.02%
Jan 202697.6%0.79%1.4%0.07%0.03%0.03%
Feb 202697.5%0.96%1.4%0.07%0.03%0.02%
Mar 202697.3%1.4%1.2%0.07%0.03%0.02%
Apr 202698.1%0.65%1.2%0.07%0.03%0.02%
May 202698.1%0.65%1.2%0.06%0.02%0.02%
Jun 202697.8%0.65%1.4%0.06%0.02%0.02%
Jul 202698.2%0.53%1.2%0.06%0.02%0.02%
Aug 202697.5%1.2%1.2%0.07%0.02%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sainsbury's

    97.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Kirkland Signature

    1.2%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +0.6 points.

  3. 3.Reynolds

    1.2%

    Moved from 2nd to 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.GoodCook

    0.07%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.If You Care

    0.02%

    Moved from 6th to 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Bacofoil

    0.02%

    Moved from 5th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among baking paper brands worldwide?

In August 2026, Sainsbury's was the most searched among baking paper brands worldwide, with an estimated 9.1M branded searches and 97.5% estimated Share of Search within this set. Kirkland Signature is in 2nd place, 96.4 percentage points behind at 1.2% Share of Search.

Global baking paper brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sainsbury's98% → 97.5%98.2%Jul 202697.3%Mar 20261st
Kirkland Signature0.65% → 1.2%1.4%Mar 20260.53%Jul 20263rd → 2nd
Reynolds1.2%1.4%Jun 20260.97%Dec 20252nd → 3rd
GoodCook0.07%0.07%Apr 20260.06%Jun 20264th
If You Care0.03% → 0.02%0.03%Feb 20260.02%Jun 20266th → 5th
Bacofoil0.03% → 0.02%0.03%Oct 20250.02%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baking paper brands worldwide decreased from 98% to 97.5%.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among baking paper brands worldwide increased from 0.65% to 1.2%.
  • Across the 11 months ending August 2026, Kirkland Signature rose from 3rd to 2nd among baking paper brands worldwide.
  • Across the 11 months ending August 2026, Reynolds fell from 2nd to 3rd among baking paper brands worldwide.
  • Across the 11 months ending August 2026, If You Care rose from 6th to 5th among baking paper brands worldwide.
  • Across the 11 months ending August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide.
  • Across the 11 months ending August 2026, GoodCook held steady: its estimated Share of Search among baking paper brands worldwide moved less than 0.5 percentage points.

How did search popularity change for baking paper brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.

  3. In August 2026, If You Care rose from 6th to 5th among baking paper brands worldwide.

  4. In August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide.

How the Brand Demand Index is measured

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