Bacofoil vs Reynolds:Which is more popular by branded search?
In August 2026, Reynolds had more branded searches than Bacofoil among baking paper brands worldwide. Reynolds was estimated to have 110K branded searches compared to Bacofoil’s 1.6K, and held a 1.2% Share of Search versus Bacofoil’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bacofoil or Reynolds?
Compare the baking paper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reynolds, Bacofoil. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Kirkland Signature | Reynolds | GoodCook | If You Care | Bacofoil |
|---|---|---|---|---|---|---|
| Oct 2025 | 98% | 0.65% | 1.2% | 0.07% | 0.03% | 0.03% |
| Nov 2025 | 97.5% | 1.2% | 1.2% | 0.07% | 0.03% | 0.03% |
| Dec 2025 | 98% | 0.97% | 0.97% | 0.06% | 0.02% | 0.02% |
| Jan 2026 | 97.6% | 0.79% | 1.4% | 0.07% | 0.03% | 0.03% |
| Feb 2026 | 97.5% | 0.96% | 1.4% | 0.07% | 0.03% | 0.02% |
| Mar 2026 | 97.3% | 1.4% | 1.2% | 0.07% | 0.03% | 0.02% |
| Apr 2026 | 98.1% | 0.65% | 1.2% | 0.07% | 0.03% | 0.02% |
| May 2026 | 98.1% | 0.65% | 1.2% | 0.06% | 0.02% | 0.02% |
| Jun 2026 | 97.8% | 0.65% | 1.4% | 0.06% | 0.02% | 0.02% |
| Jul 2026 | 98.2% | 0.53% | 1.2% | 0.06% | 0.02% | 0.02% |
| Aug 2026 | 97.5% | 1.2% | 1.2% | 0.07% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bacofoil and Reynolds comparison changed over the last 12 months?
3 findings
- Reynolds was ahead of Bacofoil in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bacofoil’s estimated Share of Search among baking paper brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among baking paper brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for baking paper brands worldwide in August 2026?
2 changes
In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.
In August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Bacofoil’s and Reynolds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.