Alcan vs Reynolds:Which is more popular by branded search?
In August 2026, Reynolds had more branded searches than Alcan among aluminium foil brands worldwide. Reynolds was estimated to have 110K branded searches compared to Alcan’s 18.1K, and held a 45.5% Share of Search versus Alcan’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alcan or Reynolds?
Compare the aluminium foil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reynolds, Alcan. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Reynolds | Alcan | If You Care | Bacofoil | Foil Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 55.6% | 11.2% | 1.2% | 1.2% | 0.24% |
| Nov 2025 | 44.5% | 44.5% | 9% | 0.97% | 0.97% | 0.16% |
| Dec 2025 | 44.5% | 44.5% | 9% | 0.97% | 0.97% | 0.13% |
| Jan 2026 | 31.2% | 56.9% | 9.4% | 1.2% | 1% | 0.25% |
| Feb 2026 | 35.8% | 53.2% | 8.8% | 1.2% | 0.92% | 0.1% |
| Mar 2026 | 49.7% | 40.5% | 8.2% | 0.88% | 0.7% | 0.08% |
| Apr 2026 | 31.4% | 57.1% | 9.4% | 1.2% | 0.83% | 0.07% |
| May 2026 | 31.5% | 57.2% | 9.4% | 0.99% | 0.83% | 0.06% |
| Jun 2026 | 27.9% | 62.2% | 8.3% | 0.74% | 0.74% | 0.05% |
| Jul 2026 | 27.4% | 60.8% | 10% | 0.88% | 0.88% | 0.06% |
| Aug 2026 | 45.5% | 45.5% | 7.5% | 0.79% | 0.66% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alcan and Reynolds comparison changed over the last 12 months?
3 findings
- Reynolds was ahead of Alcan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alcan’s estimated Share of Search among aluminium foil brands worldwide moved from 11.2% to 7.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among aluminium foil brands worldwide moved from 55.6% to 45.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for aluminium foil brands worldwide in August 2026?
3 changes
In August 2026, Kirkland Signature overtook Reynolds to take the highest estimated Share of Search among aluminium foil brands worldwide, at 45.5%.
In August 2026, Reynolds lost estimated Share of Search among aluminium foil brands worldwide, from 60.8% to 45.5%.
In August 2026, Alcan lost estimated Share of Search among aluminium foil brands worldwide, from 10% to 7.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Alcan’s and Reynolds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.