Brandwave

How popular isReynolds in search?

In August 2026, there were an estimated 110K branded searches for Reynolds worldwide which held steady over the last 11 months. Reynolds holds 45.5% estimated Share of Search among aluminium foil brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kirkland Signature45.5%
  2. Reynolds45.5%
  3. Alcan7.5%
  4. If You Care0.79%
  5. Bacofoil0.66%
  6. Foil Pro0.06%
Reynolds website (opens in a new tab)

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Which aluminium foil brands compete with Reynolds?

Reynolds against aluminium foil brands worldwide, by month

Share of Search by month for Kirkland Signature, Reynolds, Alcan. The figures are in the table below the chart.

View monthly share of search table
MonthKirkland SignatureReynoldsAlcanIf You CareBacofoilFoil Pro
Oct 202530.6%55.6%11.2%1.2%1.2%0.24%
Nov 202544.5%44.5%9%0.97%0.97%0.16%
Dec 202544.5%44.5%9%0.97%0.97%0.13%
Jan 202631.2%56.9%9.4%1.2%1%0.25%
Feb 202635.8%53.2%8.8%1.2%0.92%0.1%
Mar 202649.7%40.5%8.2%0.88%0.7%0.08%
Apr 202631.4%57.1%9.4%1.2%0.83%0.07%
May 202631.5%57.2%9.4%0.99%0.83%0.06%
Jun 202627.9%62.2%8.3%0.74%0.74%0.05%
Jul 202627.4%60.8%10%0.88%0.88%0.06%
Aug 202645.5%45.5%7.5%0.79%0.66%0.06%
Sep 2026——————

  1. 1.Kirkland Signature

    45.5%

    Moved from 2nd to 1st. 110K estimated branded searches, +122.2% vs prior month. Share +18.1 points.

  2. 2.Reynolds

    45.5%

    Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -15.3 points.

  3. 3.Alcan

    7.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.If You Care

    0.79%

    Moved from 5th to 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

  5. 5.Bacofoil

    0.66%

    Moved from 4th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Foil Pro

    0.06%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Reynolds and its closest rivals

How has branded search demand for Reynolds changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reynolds worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among aluminium foil brands worldwide decreased from 55.6% to 45.5%.
  • Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among aluminium foil brands worldwide peaked at 62.2% in June 2026 and was lowest at 40.5% in March 2026.
  • Across the 11 months ending August 2026, Reynolds fell from 1st to 2nd among aluminium foil brands worldwide.

How did search popularity change for aluminium foil brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to take the highest estimated Share of Search among aluminium foil brands worldwide, at 45.5%.

  2. In August 2026, Reynolds lost estimated Share of Search among aluminium foil brands worldwide, from 60.8% to 45.5%.

  3. In August 2026, Alcan lost estimated Share of Search among aluminium foil brands worldwide, from 10% to 7.5%.

  4. In August 2026, If You Care rose from 5th to 4th among aluminium foil brands worldwide.

  5. In August 2026, Bacofoil fell from 4th to 5th among aluminium foil brands worldwide.

  6. Estimated monthly branded searches for Foil Pro worldwide fell 70.8% over 11 measured months, from 480 to 140 in August 2026.

Where does Reynolds compete?

Reynolds is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baking paper brands3rd of 61.2%Show ranking
Food wrap brands4th of 619.6%Show ranking
Aluminium foil brands2nd of 645.5%Shown above

How is Reynolds measured?

Brandwave collects information about searches that people make online using Reynolds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • reynolds

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How the Brand Demand Index is measured

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