Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 54.6% estimated Share of Search among fish finger brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.6%
  2. Tesco44.7%
  3. McCain0.66%
  4. Birds Eye0.01%
  5. Young's<0.01%
  6. Findus<0.01%
Sainsbury's website (opens in a new tab)

Follow Sainsbury's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fish finger brands compete with Sainsbury's?

Sainsbury's against fish finger brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoMcCainBirds EyeYoung'sFindus
Oct 202554.5%44.6%0.81%0.01%<0.01%<0.01%
Nov 202549.6%49.6%0.73%<0.01%<0.01%<0.01%
Dec 202549.7%49.7%0.49%<0.01%<0.01%<0.01%
Jan 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Feb 202654.4%44.5%0.98%0.01%<0.01%<0.01%
Mar 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Apr 202654.6%44.7%0.66%0.01%<0.01%<0.01%
May 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Jun 202659.5%39.8%0.72%0.01%<0.01%<0.01%
Jul 202654.6%44.7%0.66%0.01%<0.01%<0.01%
Aug 202654.6%44.7%0.66%0.01%<0.01%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    54.6%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.7%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.McCain

    0.66%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Birds Eye

    0.01%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  5. 5.Young's

    <0.01%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Findus

    <0.01%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among fish finger brands worldwide peaked at 59.5% in June 2026 and was lowest at 49.6% in November 2025.

How did search popularity change for fish finger brands worldwide in August 2026?

  1. Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  3. Estimated monthly branded searches for Young's worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  4. Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Show ranking
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Show ranking
Baked beans brands1st of 649.9%Show ranking
Fish finger brands1st of 654.6%Shown above
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Couscous brands1st of 676.3%Show ranking
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Show ranking
Baking paper brands1st of 697.5%Show ranking
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Show ranking

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

Do you work for Sainsbury's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Sainsbury's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free