Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 54.7% estimated Share of Search among lentil brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.7%
  2. Tesco44.8%
  3. East End0.36%
  4. Natco0.11%
  5. Merchant Gourmet0.04%
  6. Bob's Red Mill0.02%
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Which lentil brands compete with Sainsbury's?

Sainsbury's against lentil brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoEast EndNatcoMerchant GourmetBob's Red Mill
Oct 202554.7%44.8%0.36%0.11%0.03%<0.01%
Nov 202549.8%49.8%0.33%0.1%0.03%<0.01%
Dec 202549.8%49.8%0.27%0.08%0.02%<0.01%
Jan 202654.7%44.8%0.36%0.11%0.05%<0.01%
Feb 202654.7%44.8%0.36%0.13%0.04%0.01%
Mar 202654.7%44.8%0.36%0.11%0.04%0.01%
Apr 202654.7%44.8%0.36%0.11%0.04%0.01%
May 202654.7%44.8%0.36%0.11%0.03%0.01%
Jun 202659.6%39.9%0.39%0.12%0.04%0.02%
Jul 202654.7%44.8%0.36%0.11%0.03%0.02%
Aug 202654.7%44.8%0.36%0.11%0.04%0.02%
Sep 2026——————

  1. 1.Sainsbury's

    54.7%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.East End

    0.36%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Natco

    0.11%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Merchant Gourmet

    0.04%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Bob's Red Mill

    0.02%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among lentil brands worldwide peaked at 59.6% in June 2026 and was lowest at 49.8% in November 2025.

How did search popularity change for lentil brands worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Show ranking
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Show ranking
Baked beans brands1st of 649.9%Show ranking
Fish finger brands1st of 654.6%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Shown above
Couscous brands1st of 676.3%Show ranking
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Show ranking
Baking paper brands1st of 697.5%Show ranking
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Show ranking

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

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How the Brand Demand Index is measured

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