Natco vs Sainsbury's:Which is more popular by branded search?

Name: Natco vs Sainsbury's: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Sainsbury's had more branded searches than Natco among lentil brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Natco’s 18.1K, and held a 54.7% Share of Search versus Natco’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among lentil brands worldwide in August 2026Which is more popular in search, Natco or Sainsbury's?

Natco0.11%18.1K searches

vs

Sainsbury's54.7%9.1M searches

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Which is more popular in search, Natco or Sainsbury's?

Compare the lentil brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Natco and Sainsbury's among lentil brands worldwide, by month

Month	Sainsbury's	Tesco	East End	Natco	Merchant Gourmet	Bob's Red Mill
Oct 2025	54.7%	44.8%	0.36%	0.11%	0.03%	<0.01%
Nov 2025	49.8%	49.8%	0.33%	0.1%	0.03%	<0.01%
Dec 2025	49.8%	49.8%	0.27%	0.08%	0.02%	<0.01%
Jan 2026	54.7%	44.8%	0.36%	0.11%	0.05%	<0.01%
Feb 2026	54.7%	44.8%	0.36%	0.13%	0.04%	0.01%
Mar 2026	54.7%	44.8%	0.36%	0.11%	0.04%	0.01%
Apr 2026	54.7%	44.8%	0.36%	0.11%	0.04%	0.01%
May 2026	54.7%	44.8%	0.36%	0.11%	0.03%	0.01%
Jun 2026	59.6%	39.9%	0.39%	0.12%	0.04%	0.02%
Jul 2026	54.7%	44.8%	0.36%	0.11%	0.03%	0.02%
Aug 2026	54.7%	44.8%	0.36%	0.11%	0.04%	0.02%
Sep 2026	—	—	—	—	—	—

How has the Natco and Sainsbury's comparison changed over the last 12 months?

3 findings

Sainsbury's was ahead of Natco in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Natco’s estimated Share of Search among lentil brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 18.1K.
Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among lentil brands worldwide held steady at 54.7%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for lentil brands worldwide in August 2026?

0 changes

Neither Natco nor Sainsbury's moved beyond provider rounding among lentil brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Natco’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.