Brandwave

Lentil brands:Which brands are most popular in search?

In August 2026, Sainsbury's was the most searched among lentil brands worldwide, with an estimated 9.1M branded searches and 54.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.7%
  2. Tesco44.8%
  3. East End0.36%
  4. Natco0.11%
  5. Merchant Gourmet0.04%
  6. Bob's Red Mill0.02%

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Share of SearchLeaderboard

Compare the lentil brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lentil brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoEast EndNatcoMerchant GourmetBob's Red Mill
Oct 202554.7%44.8%0.36%0.11%0.03%<0.01%
Nov 202549.8%49.8%0.33%0.1%0.03%<0.01%
Dec 202549.8%49.8%0.27%0.08%0.02%<0.01%
Jan 202654.7%44.8%0.36%0.11%0.05%<0.01%
Feb 202654.7%44.8%0.36%0.13%0.04%0.01%
Mar 202654.7%44.8%0.36%0.11%0.04%0.01%
Apr 202654.7%44.8%0.36%0.11%0.04%0.01%
May 202654.7%44.8%0.36%0.11%0.03%0.01%
Jun 202659.6%39.9%0.39%0.12%0.04%0.02%
Jul 202654.7%44.8%0.36%0.11%0.03%0.02%
Aug 202654.7%44.8%0.36%0.11%0.04%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sainsbury's

    54.7%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.East End

    0.36%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Natco

    0.11%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Merchant Gourmet

    0.04%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Bob's Red Mill

    0.02%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among lentil brands worldwide?

In August 2026, Sainsbury's was the most searched among lentil brands worldwide, with an estimated 9.1M branded searches and 54.7% estimated Share of Search within this set. Tesco is in 2nd place, 9.9 percentage points behind at 44.8% Share of Search.

Global lentil brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sainsbury's54.7%59.6%Jun 202649.8%Nov 20251st
Tesco44.8%49.8%Dec 202539.9%Jun 20262nd
East End0.36%0.39%Jun 20260.27%Dec 20253rd
Natco0.11%0.13%Feb 20260.08%Dec 20254th
Merchant Gourmet0.03% → 0.04%0.05%Jan 20260.02%Dec 20255th
Bob's Red Mill<0.01% → 0.02%0.02%Aug 2026<0.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among lentil brands worldwide peaked at 59.6% in June 2026 and was lowest at 49.8% in November 2025.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among lentil brands worldwide peaked at 49.8% in December 2025 and was lowest at 39.9% in June 2026.
  • Across the 11 months ending August 2026, Sainsbury's, Tesco, East End, Natco, Merchant Gourmet and Bob's Red Mill held steady: their estimated Share of Search among lentil brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for lentil brands worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How the Brand Demand Index is measured

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