East End vs Natco:Which is more popular by branded search?

Name: East End vs Natco: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, East End had more branded searches than Natco among chickpea brands worldwide. East End was estimated to have 60.5K branded searches compared to Natco’s 18.1K, and held a 0.36% Share of Search versus Natco’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among chickpea brands worldwide in August 2026Which is more popular in search, East End or Natco?

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Which is more popular in search, East End or Natco?

Compare the chickpea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

East End and Natco among chickpea brands worldwide, by month

Month	Sainsbury's	Tesco	East End	Natco	Biona	Merchant Gourmet
Oct 2025	54.7%	44.7%	0.36%	0.11%	0.07%	0.03%
Nov 2025	49.7%	49.7%	0.33%	0.1%	0.1%	0.03%
Dec 2025	49.8%	49.8%	0.27%	0.08%	0.05%	0.02%
Jan 2026	54.7%	44.7%	0.36%	0.11%	0.09%	0.05%
Feb 2026	54.7%	44.7%	0.36%	0.13%	0.09%	0.04%
Mar 2026	54.7%	44.7%	0.36%	0.11%	0.09%	0.04%
Apr 2026	54.7%	44.7%	0.36%	0.11%	0.09%	0.04%
May 2026	54.7%	44.7%	0.36%	0.11%	0.07%	0.03%
Jun 2026	59.5%	39.9%	0.39%	0.12%	0.08%	0.04%
Jul 2026	54.7%	44.7%	0.36%	0.11%	0.07%	0.03%
Aug 2026	54.7%	44.7%	0.36%	0.11%	0.07%	0.04%
Sep 2026	—	—	—	—	—	—

How has the East End and Natco comparison changed over the last 12 months?

3 findings

East End was ahead of Natco in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, East End’s estimated Share of Search among chickpea brands worldwide held steady at 0.36%, and its estimated monthly branded searches held steady at 60.5K.
Across the 11 months ending August 2026, Natco’s estimated Share of Search among chickpea brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for chickpea brands worldwide in August 2026?

0 changes

Neither East End nor Natco moved beyond provider rounding among chickpea brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using East End’s and Natco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.