Goya vs Natco:Which is more popular?
In September 2026, Natco had more branded searches than Goya among lentil brands worldwide. Natco had about 18,100 branded searches, while Goya had 1,900. Natco made up 20% of all lentil brand searches we track, and Goya accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about lentil brands, Goya appeared in three of the five answers and Natco in none.
Who do people search for more?
Natco, about 10 searches for every 1 for Goya
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Top lentil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Goya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Natco did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bob's Red Mill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
East End0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Natco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merchant Gourmet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lentil brands
5 answers
Asked ChatGPT
“Which lentil brand should I buy?”
Asked ChatGPT
“What are the best lentil brands?”
Asked ChatGPT
“What's the best lentil brand for everyday cooking?”
Searched Google, AI Overview
“dried lentils”
Searched Google, AI Overview
“red lentils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Goya or Natco more popular in search?
This chart shows how often people search Google for Goya and Natco by name. Each line represents a brand's share of searches for all five lentil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Natco, Goya. The figures are in the table below the chart.
View monthly share of searches table
| Month | East End | Natco | Merchant Gourmet | Bob's Red Mill | Goya |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 21% | 6.3% | 1.2% | 1.5% |
| Nov 2025 | 70.1% | 21% | 6.3% | 1.2% | 1.5% |
| Dec 2025 | 70.7% | 21.1% | 5.1% | 1.2% | 1.9% |
| Jan 2026 | 67.3% | 20.1% | 9% | 1.4% | 2.1% |
| Feb 2026 | 65% | 23.8% | 7.1% | 2.1% | 2.1% |
| Mar 2026 | 68.2% | 20.4% | 7.4% | 2.1% | 1.8% |
| Apr 2026 | 68.2% | 20.4% | 7.4% | 2.1% | 1.8% |
| May 2026 | 67.2% | 20.1% | 6% | 2.7% | 4% |
| Jun 2026 | 66.9% | 20% | 6% | 3.2% | 4% |
| Jul 2026 | 68.1% | 20.4% | 6.1% | 3.3% | 2.1% |
| Aug 2026 | 66.3% | 19.8% | 7.2% | 3.9% | 2.6% |
| Sep 2026 | 66.7% | 20% | 7.3% | 4% | 2.1% |
How has the Goya and Natco comparison changed over the last 12 months?
3 findings
- Natco was ahead of Goya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Goya’s share of searches among lentil brands worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 12 months ending September 2026, Natco’s share of searches among lentil brands worldwide moved from 21% to 20%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for lentil brands worldwide in September 2026?
1 change
In September 2026, Goya lost share of searches among lentil brands worldwide, from 2.6% to 2.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Goya’s and Natco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lentil brands
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