Brandwave

Bob's Red Mill vs Natco:Which is more popular?

In September 2026, Natco had more branded searches than Bob's Red Mill among lentil brands worldwide. Natco had about 18,100 branded searches, while Bob's Red Mill had 3,600. Natco made up 20% of all lentil brand searches we track, and Bob's Red Mill accounted for 4%. When we asked ChatGPT and Google AI Overviews about lentil brands, Bob's Red Mill appeared in three of the five answers and Natco in none.

Among lentil brands worldwide in September 2026

Who do people search for more?

Natco, about 5 searches for every 1 for Bob's Red Mill

Natco 18.1K searchesBob's Red Mill 3.6K searches

Who does AI mention more?

Bob's Red Mill, mentioned in 3 of 5 answers, Natco in 0

Bob's Red Mill in 3 of 5Natco in 0 of 5

Who does AI recommend more?

Bob's Red Mill, the only one of the two named

Bob's Red Mill first in 3Natco never named

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Top lentil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bob's Red Mill was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Natco did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goya1st
  2. Bob's Red Mill2nd
  3. East End–
  4. Natco–
  5. Merchant Gourmet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bob's Red Mill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • East End0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merchant Gourmet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lentil brands

5 answers

  • Asked ChatGPT

    “Which lentil brand should I buy?”

    1. 1Goya
    2. 2Bob's Red Mill

  • Asked ChatGPT

    “What are the best lentil brands?”

    1. 1Bob's Red Mill
    2. 2Goya

  • Asked ChatGPT

    “What's the best lentil brand for everyday cooking?”

    1. 1Goya
    2. 2Bob's Red Mill

  • Searched Google, AI Overview

    “dried lentils”

    1. Searched Google, AI Overview

      “red lentils”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Bob's Red Mill or Natco more popular in search?

      This chart shows how often people search Google for Bob's Red Mill and Natco by name. Each line represents a brand's share of searches for all five lentil brands we track, month by month, from English-language searches worldwide.

      Bob's Red Mill and Natco among lentil brands worldwide, by month

      Share of searches by month for Natco, Bob's Red Mill. The figures are in the table below the chart.

      View monthly share of searches table
      MonthEast EndNatcoMerchant GourmetBob's Red MillGoya
      Oct 202570.1%21%6.3%1.2%1.5%
      Nov 202570.1%21%6.3%1.2%1.5%
      Dec 202570.7%21.1%5.1%1.2%1.9%
      Jan 202667.3%20.1%9%1.4%2.1%
      Feb 202665%23.8%7.1%2.1%2.1%
      Mar 202668.2%20.4%7.4%2.1%1.8%
      Apr 202668.2%20.4%7.4%2.1%1.8%
      May 202667.2%20.1%6%2.7%4%
      Jun 202666.9%20%6%3.2%4%
      Jul 202668.1%20.4%6.1%3.3%2.1%
      Aug 202666.3%19.8%7.2%3.9%2.6%
      Sep 202666.7%20%7.3%4%2.1%

      How has the Bob's Red Mill and Natco comparison changed over the last 12 months?

      3 findings
      • Natco was ahead of Bob's Red Mill in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Bob's Red Mill’s share of searches among lentil brands worldwide moved from 1.2% to 4%, and its estimated monthly branded searches moved from 1K to 3.6K.
      • Across the 12 months ending September 2026, Natco’s share of searches among lentil brands worldwide moved from 21% to 20%, and its estimated monthly branded searches held steady at 18.1K.

      How did search popularity change for lentil brands worldwide in September 2026?

      1 change

      1. Bob's Red Mill’s share of searches among lentil brands worldwide has gained ground for 3 months in a row, from 3.2% to 4% in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Bob's Red Mill’s and Natco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Bob's Red Mill

      1 branded search term

      • bobs red mill

      Natco

      1 branded search term

      • natco

      How the Brand Demand Index is measured

      Other head-to-heads among lentil brands

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