Brandwave

How popular isEast End in search?

In August 2026, there were an estimated 60.5K branded searches for East End worldwide which held steady over the last 11 months. East End holds 0.36% estimated Share of Search among lentil brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.7%
  2. Tesco44.8%
  3. East End0.36%
  4. Natco0.11%
  5. Merchant Gourmet0.04%
  6. Bob's Red Mill0.02%
East End website (opens in a new tab)

Follow East End and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which lentil brands compete with East End?

East End against lentil brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, East End. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoEast EndNatcoMerchant GourmetBob's Red Mill
Oct 202554.7%44.8%0.36%0.11%0.03%<0.01%
Nov 202549.8%49.8%0.33%0.1%0.03%<0.01%
Dec 202549.8%49.8%0.27%0.08%0.02%<0.01%
Jan 202654.7%44.8%0.36%0.11%0.05%<0.01%
Feb 202654.7%44.8%0.36%0.13%0.04%0.01%
Mar 202654.7%44.8%0.36%0.11%0.04%0.01%
Apr 202654.7%44.8%0.36%0.11%0.04%0.01%
May 202654.7%44.8%0.36%0.11%0.03%0.01%
Jun 202659.6%39.9%0.39%0.12%0.04%0.02%
Jul 202654.7%44.8%0.36%0.11%0.03%0.02%
Aug 202654.7%44.8%0.36%0.11%0.04%0.02%
Sep 2026——————

  1. 1.Sainsbury's

    54.7%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.East End

    0.36%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Natco

    0.11%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Merchant Gourmet

    0.04%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Bob's Red Mill

    0.02%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between East End and its closest rivals

How has branded search demand for East End changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for East End worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, East End’s estimated Share of Search among lentil brands worldwide held steady at 0.36%.

How did search popularity change for lentil brands worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does East End compete?

East End is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chickpea brands3rd of 60.36%Show ranking
Lentil brands3rd of 60.36%Shown above

How is East End measured?

Brandwave collects information about searches that people make online using East End’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • east end

Do you work for East End? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is East End your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free