East End vs Merchant Gourmet:Which is more popular by branded search?

Name: East End vs Merchant Gourmet: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, East End had more branded searches than Merchant Gourmet among lentil brands worldwide. East End was estimated to have 60.5K branded searches compared to Merchant Gourmet’s 6.6K, and held a 0.36% Share of Search versus Merchant Gourmet’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among lentil brands worldwide in August 2026Which is more popular in search, East End or Merchant Gourmet?

East End0.36%60.5K searches

vs

Merchant Gourmet0.04%6.6K searches

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Which is more popular in search, East End or Merchant Gourmet?

Compare the lentil brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

East End and Merchant Gourmet among lentil brands worldwide, by month

Month	Sainsbury's	Tesco	East End	Natco	Merchant Gourmet	Bob's Red Mill
Oct 2025	54.7%	44.8%	0.36%	0.11%	0.03%	<0.01%
Nov 2025	49.8%	49.8%	0.33%	0.1%	0.03%	<0.01%
Dec 2025	49.8%	49.8%	0.27%	0.08%	0.02%	<0.01%
Jan 2026	54.7%	44.8%	0.36%	0.11%	0.05%	<0.01%
Feb 2026	54.7%	44.8%	0.36%	0.13%	0.04%	0.01%
Mar 2026	54.7%	44.8%	0.36%	0.11%	0.04%	0.01%
Apr 2026	54.7%	44.8%	0.36%	0.11%	0.04%	0.01%
May 2026	54.7%	44.8%	0.36%	0.11%	0.03%	0.01%
Jun 2026	59.6%	39.9%	0.39%	0.12%	0.04%	0.02%
Jul 2026	54.7%	44.8%	0.36%	0.11%	0.03%	0.02%
Aug 2026	54.7%	44.8%	0.36%	0.11%	0.04%	0.02%
Sep 2026	—	—	—	—	—	—

How has the East End and Merchant Gourmet comparison changed over the last 12 months?

3 findings

East End was ahead of Merchant Gourmet in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, East End’s estimated Share of Search among lentil brands worldwide held steady at 0.36%, and its estimated monthly branded searches held steady at 60.5K.
Across the 11 months ending August 2026, Merchant Gourmet’s estimated Share of Search among lentil brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for lentil brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using East End’s and Merchant Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.