Bob's Red Mill vs Natco:Which is searched more?
In August 2026, Natco had more branded searches than Bob's Red Mill among lentil brands worldwide. Natco was estimated to have 18.1K branded searches compared to Bob's Red Mill’s 7.2K, and held a 0.11% Share of Search versus Bob's Red Mill’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bob's Red Mill or Natco?
Compare the lentil brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Natco, Bob's Red Mill. The figures are in the table below the chart.
View monthly share of search table
| Month | Natco | Bob's Red Mill |
|---|---|---|
| Oct 2025 | 0.11% | 0.01% |
| Nov 2025 | 0.1% | 0.01% |
| Dec 2025 | 0.08% | <0.01% |
| Jan 2026 | 0.11% | 0.02% |
| Feb 2026 | 0.13% | 0.02% |
| Mar 2026 | 0.11% | 0.02% |
| Apr 2026 | 0.11% | 0.02% |
| May 2026 | 0.11% | 0.03% |
| Jun 2026 | 0.12% | 0.04% |
| Jul 2026 | 0.11% | 0.03% |
| Aug 2026 | 0.11% | 0.04% |
| Sep 2026 | — | — |
How has the Bob's Red Mill and Natco comparison changed over the last 12 months?
3 findings
- Natco was ahead of Bob's Red Mill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among lentil brands worldwide moved from 0.01% to 0.04%, and its estimated monthly branded searches moved from 2K to 7.2K.
- Across the 11 months ending August 2026, Natco’s estimated Share of Search among lentil brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for lentil brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 2K to 7.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bob's Red Mill’s and Natco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bob's Red Mill
2 branded search terms
- bob s red mill
- bobs red mill
Natco
1 branded search term
- natco
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