Brandwave

How popular isTesco in search?

In August 2026, there were an estimated 7.5M branded searches for Tesco worldwide which held steady over the last 11 months. Tesco holds 44.8% estimated Share of Search among lentil brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.7%
  2. Tesco44.8%
  3. East End0.36%
  4. Natco0.11%
  5. Merchant Gourmet0.04%
  6. Bob's Red Mill0.02%
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Which lentil brands compete with Tesco?

Tesco against lentil brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoEast EndNatcoMerchant GourmetBob's Red Mill
Oct 202554.7%44.8%0.36%0.11%0.03%<0.01%
Nov 202549.8%49.8%0.33%0.1%0.03%<0.01%
Dec 202549.8%49.8%0.27%0.08%0.02%<0.01%
Jan 202654.7%44.8%0.36%0.11%0.05%<0.01%
Feb 202654.7%44.8%0.36%0.13%0.04%0.01%
Mar 202654.7%44.8%0.36%0.11%0.04%0.01%
Apr 202654.7%44.8%0.36%0.11%0.04%0.01%
May 202654.7%44.8%0.36%0.11%0.03%0.01%
Jun 202659.6%39.9%0.39%0.12%0.04%0.02%
Jul 202654.7%44.8%0.36%0.11%0.03%0.02%
Aug 202654.7%44.8%0.36%0.11%0.04%0.02%
Sep 2026——————

  1. 1.Sainsbury's

    54.7%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.East End

    0.36%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Natco

    0.11%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Merchant Gourmet

    0.04%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Bob's Red Mill

    0.02%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between Tesco and its closest rivals

How has branded search demand for Tesco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tesco worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among lentil brands worldwide peaked at 49.8% in December 2025 and was lowest at 39.9% in June 2026.

How did search popularity change for lentil brands worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does Tesco compete?

Tesco is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms2nd of 69.5%Show ranking
Bacon brands2nd of 636.8%Show ranking
Canned fruit brands2nd of 639.2%Show ranking
Frozen fruit brands2nd of 639.7%Show ranking
Baked beans brands2nd of 640.8%Show ranking
Fish finger brands2nd of 644.7%Show ranking
Chickpea brands2nd of 644.7%Show ranking
Lentil brands2nd of 644.8%Shown above
Grocery delivery apps1st of 567.2%Show ranking
Canned vegetable brands1st of 677.4%Show ranking
Chutney brands1st of 698.6%Show ranking

How is Tesco measured?

Brandwave collects information about searches that people make online using Tesco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tesco

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How the Brand Demand Index is measured

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