Grocery delivery apps:Which brands are most popular in search?
In August 2026, Tesco was the most searched among grocery delivery apps worldwide, with an estimated 7.5M branded searches and 67.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Tesco67.2%
Instacart20.1%
Ocado9%Amazon Fresh2.7%
Walmart Grocery0.99%
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Share of SearchLeaderboard
Compare the apps people order groceries in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tesco, Instacart, Ocado, Amazon Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Tesco | Instacart | Ocado | Amazon Fresh | Walmart Grocery |
|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 18.9% | 8.4% | 8.4% | 1.1% |
| Nov 2025 | 66.5% | 16.3% | 7.3% | 8.9% | 0.98% |
| Dec 2025 | 70.7% | 14.3% | 7.8% | 6.4% | 0.86% |
| Jan 2026 | 58.2% | 21.3% | 7.8% | 11.7% | 1.1% |
| Feb 2026 | 55.8% | 25% | 9.1% | 9.1% | 1% |
| Mar 2026 | 64.7% | 19.4% | 8.7% | 5.8% | 1.4% |
| Apr 2026 | 66.5% | 19.9% | 8.9% | 3.3% | 1.5% |
| May 2026 | 67.2% | 20.1% | 9% | 2.7% | 0.99% |
| Jun 2026 | 62.6% | 22.9% | 10.2% | 3.1% | 1.1% |
| Jul 2026 | 67.2% | 20.1% | 9% | 2.7% | 0.99% |
| Aug 2026 | 67.2% | 20.1% | 9% | 2.7% | 0.99% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.2% | 7.5M | 0% | 0 points | |
| 2, held 2nd | 20.1% | 2.2M | 0% | 0 points | |
| 3, held 3rd | 9% | 1M | 0% | 0 points | |
| 4, held 4th | 2.7% | 301K | 0% | 0 points | |
| 5, held 5th | 0.99% | 110K | 0% | 0 points |
1.
67.2%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.
20.1%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Ocado9%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.7%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
0.99%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Tesco vs Instacart: compare search popularity
- Tesco vs Ocado: compare search popularity
- Instacart vs Ocado: compare search popularity
- Compare any of these brands
Which brand is most popular in search among grocery delivery apps worldwide?
5 brands
In August 2026, Tesco was the most searched among grocery delivery apps worldwide, with an estimated 7.5M branded searches and 67.2% estimated Share of Search within this set. Instacart is in 2nd place, 47.1 percentage points behind at 20.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Tesco | 63.1% → 67.2% | 70.7%Dec 2025 | 55.8%Feb 2026 | 1st |
| Instacart | 18.9% → 20.1% | 25%Feb 2026 | 14.3%Dec 2025 | 2nd |
| Ocado | 8.4% → 9% | 10.2%Jun 2026 | 7.3%Nov 2025 | 4th → 3rd |
| Amazon Fresh | 8.4% → 2.7% | 11.7%Jan 2026 | 2.7%May 2026 | 3rd → 4th |
| Walmart Grocery | 1.1% → 0.99% | 1.5%Apr 2026 | 0.86%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery apps worldwide increased from 63.1% to 67.2%.
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide increased from 18.9% to 20.1%.
- Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery apps worldwide increased from 8.4% to 9%.
- Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps worldwide decreased from 8.4% to 2.7%.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery apps worldwide peaked at 70.7% in December 2025 and was lowest at 55.8% in February 2026.
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide peaked at 25% in February 2026 and was lowest at 14.3% in December 2025.
- Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery apps worldwide peaked at 10.2% in June 2026 and was lowest at 7.3% in November 2025.
- Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps worldwide peaked at 11.7% in January 2026 and was lowest at 2.7% in May 2026.
- Across the 11 months ending August 2026, Ocado rose from 4th to 3rd among grocery delivery apps worldwide.
- Across the 11 months ending August 2026, Amazon Fresh fell from 3rd to 4th among grocery delivery apps worldwide.
- Across the 11 months ending August 2026, Walmart Grocery held steady: its estimated Share of Search among grocery delivery apps worldwide moved less than 0.5 percentage points.
How did search popularity change for grocery delivery apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.
Estimated monthly branded searches for Walmart Grocery worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
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