Brandwave

How popular isInstacart in search?

In August 2026, there were an estimated 2.2M branded searches for Instacart worldwide which held steady over the last 11 months. Instacart holds 20.1% estimated Share of Search among grocery delivery apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tesco67.2%
  2. Instacart20.1%
  3. Ocado9%
  4. Amazon Fresh2.7%
  5. Walmart Grocery0.99%
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Which grocery delivery apps compete with Instacart?

Instacart against grocery delivery apps worldwide, by month

Share of Search by month for Tesco, Instacart, Ocado, Amazon Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthTescoInstacartOcadoAmazon FreshWalmart Grocery
Oct 202563.1%18.9%8.4%8.4%1.1%
Nov 202566.5%16.3%7.3%8.9%0.98%
Dec 202570.7%14.3%7.8%6.4%0.86%
Jan 202658.2%21.3%7.8%11.7%1.1%
Feb 202655.8%25%9.1%9.1%1%
Mar 202664.7%19.4%8.7%5.8%1.4%
Apr 202666.5%19.9%8.9%3.3%1.5%
May 202667.2%20.1%9%2.7%0.99%
Jun 202662.6%22.9%10.2%3.1%1.1%
Jul 202667.2%20.1%9%2.7%0.99%
Aug 202667.2%20.1%9%2.7%0.99%
Sep 2026—————

  1. 1.Tesco

    67.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Instacart

    20.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ocado

    9%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Amazon Fresh

    2.7%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Walmart Grocery

    0.99%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Instacart and its closest rivals

How has branded search demand for Instacart changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Instacart worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide increased from 18.9% to 20.1%.
  • Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide peaked at 25% in February 2026 and was lowest at 14.3% in December 2025.

How did search popularity change for grocery delivery apps worldwide in August 2026?

  1. Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.

  2. Estimated monthly branded searches for Walmart Grocery worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Instacart compete?

Instacart is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms3rd of 62.8%Show ranking
Grocery delivery apps2nd of 520.1%Shown above
Grocery delivery services1st of 288.2%Show ranking

How is Instacart measured?

Brandwave collects information about searches that people make online using Instacart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • instacart

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How the Brand Demand Index is measured

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