Brandwave

How popular isInstacart in search?

In August 2026, there were an estimated 2.2M branded searches for Instacart worldwide which held steady over the last 11 months. Instacart holds 2.8% estimated Share of Search among grocery delivery platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Walmart86.1%
  2. Tesco9.5%
  3. Instacart2.8%
  4. Ocado1.3%
  5. Amazon Fresh0.38%
  6. Getir<0.01%
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Which grocery delivery platforms compete with Instacart?

Instacart against grocery delivery platforms worldwide, by month

Share of Search by month for Walmart, Tesco, Instacart. The figures are in the table below the chart.

View monthly share of search table
MonthWalmartTescoInstacartOcadoAmazon FreshGetir
Oct 202585.3%9.4%2.8%1.3%1.3%<0.01%
Nov 202585.9%9.5%2.3%1%1.3%<0.01%
Dec 202586.7%9.5%1.9%1%0.86%<0.01%
Jan 202684.2%9.3%3.4%1.2%1.9%<0.01%
Feb 202683.7%9.2%4.1%1.5%1.5%<0.01%
Mar 202685.6%9.4%2.8%1.3%0.85%<0.01%
Apr 202686%9.5%2.8%1.3%0.47%<0.01%
May 202686.1%9.5%2.8%1.3%0.38%<0.01%
Jun 202687.6%7.9%2.9%1.3%0.39%<0.01%
Jul 202686.1%9.5%2.8%1.3%0.38%<0.01%
Aug 202686.1%9.5%2.8%1.3%0.38%<0.01%
Sep 2026——————

  1. 1.Walmart

    86.1%

    Held 1st. 68M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    9.5%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Instacart

    2.8%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ocado

    1.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amazon Fresh

    0.38%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Getir

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Instacart and its closest rivals

How has branded search demand for Instacart changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Instacart worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery platforms worldwide peaked at 4.1% in February 2026 and was lowest at 1.9% in December 2025.

How did search popularity change for grocery delivery platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.

  2. Estimated monthly branded searches for Getir worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

Where does Instacart compete?

Instacart is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms3rd of 62.8%Shown above
Grocery delivery apps2nd of 520.1%Show ranking
Grocery delivery services1st of 288.2%Show ranking

How is Instacart measured?

Brandwave collects information about searches that people make online using Instacart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • instacart

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How the Brand Demand Index is measured

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