Brandwave

Grocery delivery platforms:Which brands are most popular in search?

In August 2026, Walmart was the most searched among grocery delivery platforms worldwide, with an estimated 68M branded searches and 86.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Walmart86.1%
  2. Tesco9.5%
  3. Instacart2.8%
  4. Ocado1.3%
  5. Amazon Fresh0.38%
  6. Getir<0.01%

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Share of SearchLeaderboard

Compare the grocery delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among grocery delivery platforms worldwide, by month

Share of Search by month for Walmart, Tesco, Instacart. The figures are in the table below the chart.

View monthly share of search table
MonthWalmartTescoInstacartOcadoAmazon FreshGetir
Oct 202585.3%9.4%2.8%1.3%1.3%<0.01%
Nov 202585.9%9.5%2.3%1%1.3%<0.01%
Dec 202586.7%9.5%1.9%1%0.86%<0.01%
Jan 202684.2%9.3%3.4%1.2%1.9%<0.01%
Feb 202683.7%9.2%4.1%1.5%1.5%<0.01%
Mar 202685.6%9.4%2.8%1.3%0.85%<0.01%
Apr 202686%9.5%2.8%1.3%0.47%<0.01%
May 202686.1%9.5%2.8%1.3%0.38%<0.01%
Jun 202687.6%7.9%2.9%1.3%0.39%<0.01%
Jul 202686.1%9.5%2.8%1.3%0.38%<0.01%
Aug 202686.1%9.5%2.8%1.3%0.38%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Walmart

    86.1%

    Held 1st. 68M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    9.5%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Instacart

    2.8%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ocado

    1.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amazon Fresh

    0.38%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Getir

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among grocery delivery platforms worldwide?

In August 2026, Walmart was the most searched among grocery delivery platforms worldwide, with an estimated 68M branded searches and 86.1% estimated Share of Search within this set. Tesco is in 2nd place, 76.6 percentage points behind at 9.5% Share of Search.

Global grocery delivery platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Walmart85.3% → 86.1%87.6%Jun 202683.7%Feb 20261st
Tesco9.4% → 9.5%9.5%Dec 20257.9%Jun 20262nd
Instacart2.8%4.1%Feb 20261.9%Dec 20253rd
Ocado1.3%1.5%Feb 20261%Nov 20255th → 4th
Amazon Fresh1.3% → 0.38%1.9%Jan 20260.38%May 20264th → 5th
Getir<0.01%<0.01%May 2026<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Walmart’s estimated Share of Search among grocery delivery platforms worldwide increased from 85.3% to 86.1%.
  • Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery platforms worldwide decreased from 1.3% to 0.38%.
  • Across the 11 months ending August 2026, Walmart’s estimated Share of Search among grocery delivery platforms worldwide peaked at 87.6% in June 2026 and was lowest at 83.7% in February 2026.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery platforms worldwide peaked at 9.5% in December 2025 and was lowest at 7.9% in June 2026.
  • Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery platforms worldwide peaked at 4.1% in February 2026 and was lowest at 1.9% in December 2025.
  • Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery platforms worldwide peaked at 1.9% in January 2026 and was lowest at 0.38% in May 2026.
  • Across the 11 months ending August 2026, Ocado rose from 5th to 4th among grocery delivery platforms worldwide.
  • Across the 11 months ending August 2026, Amazon Fresh fell from 4th to 5th among grocery delivery platforms worldwide.
  • Across the 11 months ending August 2026, Tesco, Instacart and Getir held steady: their estimated Share of Search among grocery delivery platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for grocery delivery platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.

  2. Estimated monthly branded searches for Getir worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

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