Brandwave

How popular isOcado in search?

In August 2026, there were an estimated 1M branded searches for Ocado worldwide which held steady over the last 11 months. Ocado holds 1.3% estimated Share of Search among grocery delivery platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Walmart86.1%
  2. Tesco9.5%
  3. Instacart2.8%
  4. Ocado1.3%
  5. Amazon Fresh0.38%
  6. Getir<0.01%
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Which grocery delivery platforms compete with Ocado?

Ocado against grocery delivery platforms worldwide, by month

Share of Search by month for Walmart, Tesco, Instacart, Ocado. The figures are in the table below the chart.

View monthly share of search table
MonthWalmartTescoInstacartOcadoAmazon FreshGetir
Oct 202585.3%9.4%2.8%1.3%1.3%<0.01%
Nov 202585.9%9.5%2.3%1%1.3%<0.01%
Dec 202586.7%9.5%1.9%1%0.86%<0.01%
Jan 202684.2%9.3%3.4%1.2%1.9%<0.01%
Feb 202683.7%9.2%4.1%1.5%1.5%<0.01%
Mar 202685.6%9.4%2.8%1.3%0.85%<0.01%
Apr 202686%9.5%2.8%1.3%0.47%<0.01%
May 202686.1%9.5%2.8%1.3%0.38%<0.01%
Jun 202687.6%7.9%2.9%1.3%0.39%<0.01%
Jul 202686.1%9.5%2.8%1.3%0.38%<0.01%
Aug 202686.1%9.5%2.8%1.3%0.38%<0.01%
Sep 2026——————

  1. 1.Walmart

    86.1%

    Held 1st. 68M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    9.5%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Instacart

    2.8%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ocado

    1.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amazon Fresh

    0.38%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Getir

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Ocado and its closest rivals

How has branded search demand for Ocado changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ocado worldwide held steady at 1M.
  • Across the 11 months ending August 2026, Ocado rose from 5th to 4th among grocery delivery platforms worldwide.

How did search popularity change for grocery delivery platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.

  2. Estimated monthly branded searches for Getir worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

Where does Ocado compete?

Ocado is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms4th of 61.3%Shown above
Grocery delivery apps3rd of 59%Show ranking

How is Ocado measured?

Brandwave collects information about searches that people make online using Ocado’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ocado

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How the Brand Demand Index is measured

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