Instacart vs Ocado:Which is more popular by branded search?
In August 2026, Instacart had more branded searches than Ocado among grocery delivery platforms worldwide. Instacart was estimated to have 2.2M branded searches compared to Ocado’s 1M, and held a 2.8% Share of Search versus Ocado’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Instacart or Ocado?
Compare the grocery delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Instacart, Ocado. The figures are in the table below the chart.
View monthly share of search table
| Month | Walmart | Tesco | Instacart | Ocado | Amazon Fresh | Getir |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 9.4% | 2.8% | 1.3% | 1.3% | <0.01% |
| Nov 2025 | 85.9% | 9.5% | 2.3% | 1% | 1.3% | <0.01% |
| Dec 2025 | 86.7% | 9.5% | 1.9% | 1% | 0.86% | <0.01% |
| Jan 2026 | 84.2% | 9.3% | 3.4% | 1.2% | 1.9% | <0.01% |
| Feb 2026 | 83.7% | 9.2% | 4.1% | 1.5% | 1.5% | <0.01% |
| Mar 2026 | 85.6% | 9.4% | 2.8% | 1.3% | 0.85% | <0.01% |
| Apr 2026 | 86% | 9.5% | 2.8% | 1.3% | 0.47% | <0.01% |
| May 2026 | 86.1% | 9.5% | 2.8% | 1.3% | 0.38% | <0.01% |
| Jun 2026 | 87.6% | 7.9% | 2.9% | 1.3% | 0.39% | <0.01% |
| Jul 2026 | 86.1% | 9.5% | 2.8% | 1.3% | 0.38% | <0.01% |
| Aug 2026 | 86.1% | 9.5% | 2.8% | 1.3% | 0.38% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Instacart and Ocado comparison changed over the last 12 months?
3 findings
- Instacart was ahead of Ocado in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery platforms worldwide held steady at 2.8%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery platforms worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for grocery delivery platforms worldwide in August 2026?
0 changes
Neither Instacart nor Ocado moved beyond provider rounding among grocery delivery platforms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Instacart’s and Ocado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.