Brandwave

How popular isTesco in search?

In August 2026, there were an estimated 7.5M branded searches for Tesco worldwide which held steady over the last 11 months. Tesco holds 9.5% estimated Share of Search among grocery delivery platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Walmart86.1%
  2. Tesco9.5%
  3. Instacart2.8%
  4. Ocado1.3%
  5. Amazon Fresh0.38%
  6. Getir<0.01%
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Which grocery delivery platforms compete with Tesco?

Tesco against grocery delivery platforms worldwide, by month

Share of Search by month for Walmart, Tesco, Instacart. The figures are in the table below the chart.

View monthly share of search table
MonthWalmartTescoInstacartOcadoAmazon FreshGetir
Oct 202585.3%9.4%2.8%1.3%1.3%<0.01%
Nov 202585.9%9.5%2.3%1%1.3%<0.01%
Dec 202586.7%9.5%1.9%1%0.86%<0.01%
Jan 202684.2%9.3%3.4%1.2%1.9%<0.01%
Feb 202683.7%9.2%4.1%1.5%1.5%<0.01%
Mar 202685.6%9.4%2.8%1.3%0.85%<0.01%
Apr 202686%9.5%2.8%1.3%0.47%<0.01%
May 202686.1%9.5%2.8%1.3%0.38%<0.01%
Jun 202687.6%7.9%2.9%1.3%0.39%<0.01%
Jul 202686.1%9.5%2.8%1.3%0.38%<0.01%
Aug 202686.1%9.5%2.8%1.3%0.38%<0.01%
Sep 2026——————

  1. 1.Walmart

    86.1%

    Held 1st. 68M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    9.5%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Instacart

    2.8%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ocado

    1.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amazon Fresh

    0.38%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Getir

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Tesco and its closest rivals

How has branded search demand for Tesco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tesco worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery platforms worldwide peaked at 9.5% in December 2025 and was lowest at 7.9% in June 2026.

How did search popularity change for grocery delivery platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.

  2. Estimated monthly branded searches for Getir worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

Where does Tesco compete?

Tesco is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms2nd of 69.5%Shown above
Bacon brands2nd of 636.8%Show ranking
Canned fruit brands2nd of 639.2%Show ranking
Frozen fruit brands2nd of 639.7%Show ranking
Baked beans brands2nd of 640.8%Show ranking
Fish finger brands2nd of 644.7%Show ranking
Chickpea brands2nd of 644.7%Show ranking
Lentil brands2nd of 644.8%Show ranking
Grocery delivery apps1st of 567.2%Show ranking
Canned vegetable brands1st of 677.4%Show ranking
Chutney brands1st of 698.6%Show ranking

How is Tesco measured?

Brandwave collects information about searches that people make online using Tesco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tesco

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How the Brand Demand Index is measured

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