Brandwave

How popular isTesco in search?

In August 2026, there were an estimated 7.5M branded searches for Tesco worldwide which held steady over the last 11 months. Tesco holds 39.2% estimated Share of Search among canned fruit brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's47.9%
  2. Tesco39.2%
  3. Princes7.9%
  4. Libby's2.9%
  5. Dole1.6%
  6. Del Monte0.58%
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Which canned fruit brands compete with Tesco?

Tesco against canned fruit brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Princes, Libby's. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoPrincesLibby'sDoleDel Monte
Oct 202548.8%39.9%6.5%2.9%1.3%0.48%
Nov 202544.4%44.4%7.3%2.2%1.2%0.53%
Dec 202545.3%45.3%6.1%1.8%0.82%0.55%
Jan 202646%37.6%11.3%3.4%1.2%0.55%
Feb 202645.8%37.5%11.2%3.4%1.5%0.55%
Mar 202647.9%39.2%7.9%2.9%1.6%0.58%
Apr 202646.1%37.7%11.3%2.8%1.5%0.55%
May 202644.7%36.6%13.4%2.7%1.5%1.2%
Jun 202651%34.1%10.2%2.5%1.7%0.5%
Jul 202648%39.3%7.9%2.4%1.9%0.48%
Aug 202647.9%39.2%7.9%2.9%1.6%0.58%
Sep 2026——————

  1. 1.Sainsbury's

    47.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Tesco

    39.2%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Princes

    7.9%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Libby's

    2.9%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. 5.Dole

    1.6%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Del Monte

    0.58%

    Held 6th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

Compare search popularity between Tesco and its closest rivals

How has branded search demand for Tesco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tesco worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among canned fruit brands worldwide decreased from 39.9% to 39.2%.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among canned fruit brands worldwide peaked at 45.3% in December 2025 and was lowest at 34.1% in June 2026.

How did search popularity change for canned fruit brands worldwide in August 2026?

  1. In August 2026, Libby's gained estimated Share of Search among canned fruit brands worldwide, from 2.4% to 2.9%.

  2. Princes’ estimated Share of Search among canned fruit brands worldwide has lost ground for 3 months in a row, from 13.4% to 7.9% in August 2026.

  3. Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  4. Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

Where does Tesco compete?

Tesco is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms2nd of 69.5%Show ranking
Bacon brands2nd of 636.8%Show ranking
Canned fruit brands2nd of 639.2%Shown above
Frozen fruit brands2nd of 639.7%Show ranking
Baked beans brands2nd of 640.8%Show ranking
Fish finger brands2nd of 644.7%Show ranking
Chickpea brands2nd of 644.7%Show ranking
Lentil brands2nd of 644.8%Show ranking
Grocery delivery apps1st of 567.2%Show ranking
Canned vegetable brands1st of 677.4%Show ranking
Chutney brands1st of 698.6%Show ranking

How is Tesco measured?

Brandwave collects information about searches that people make online using Tesco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tesco

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How the Brand Demand Index is measured

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