Brandwave

How popular isTesco in search?

In August 2026, there were an estimated 7.5M branded searches for Tesco worldwide which held steady over the last 11 months. Tesco holds 36.8% estimated Share of Search among bacon brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's44.9%
  2. Tesco36.8%
  3. Denny9%
  4. Richmond9%
  5. Herta0.3%
  6. Kerry Foods0.03%
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Which bacon brands compete with Tesco?

Tesco against bacon brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Denny, Richmond. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoDennyRichmondHertaKerry Foods
Oct 202541.8%34.2%15.3%8.4%0.28%0.04%
Nov 202538.2%38.2%17.1%6.3%0.31%0.03%
Dec 202540.3%40.3%14.8%4.4%0.22%0.02%
Jan 202642.4%34.7%15.6%7%0.28%0.03%
Feb 202640.4%33.1%18.1%8.1%0.33%0.04%
Mar 202643%35.2%12.9%8.6%0.28%0.03%
Apr 202645.7%37.4%7.5%9.1%0.3%0.03%
May 202644.9%36.8%9%9%0.3%0.03%
Jun 202649.9%33.4%8.2%8.2%0.27%0.03%
Jul 202645.7%37.4%9.1%7.5%0.25%0.03%
Aug 202644.9%36.8%9%9%0.3%0.03%
Sep 2026——————

  1. 1.Sainsbury's

    44.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Tesco

    36.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Denny

    9%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Richmond

    9%

    Held 4th. 1.8M estimated branded searches, +22% vs prior month. Share +1.5 points.

  5. 5.Herta

    0.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Kerry Foods

    0.03%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tesco and its closest rivals

How has branded search demand for Tesco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tesco worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among bacon brands worldwide increased from 34.2% to 36.8%.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among bacon brands worldwide peaked at 40.3% in December 2025 and was lowest at 33.1% in February 2026.

How did search popularity change for bacon brands worldwide in August 2026?

  1. In August 2026, Richmond gained estimated Share of Search among bacon brands worldwide, from 7.5% to 9%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.

  3. In August 2026, Tesco lost estimated Share of Search among bacon brands worldwide, from 37.4% to 36.8%.

  4. Estimated monthly branded searches for Denny worldwide fell 45.4% over 11 measured months, from 3.4M to 1.8M in August 2026.

  5. Estimated monthly branded searches for Kerry Foods worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

Where does Tesco compete?

Tesco is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms2nd of 69.5%Show ranking
Bacon brands2nd of 636.8%Shown above
Canned fruit brands2nd of 639.2%Show ranking
Frozen fruit brands2nd of 639.7%Show ranking
Baked beans brands2nd of 640.8%Show ranking
Fish finger brands2nd of 644.7%Show ranking
Chickpea brands2nd of 644.7%Show ranking
Lentil brands2nd of 644.8%Show ranking
Grocery delivery apps1st of 567.2%Show ranking
Canned vegetable brands1st of 677.4%Show ranking
Chutney brands1st of 698.6%Show ranking

How is Tesco measured?

Brandwave collects information about searches that people make online using Tesco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tesco

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How the Brand Demand Index is measured

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