Kerry Foods vs Tesco:Which is more popular by branded search?

Name: Kerry Foods vs Tesco: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Tesco had more branded searches than Kerry Foods among bacon brands worldwide. Tesco was estimated to have 7.5M branded searches compared to Kerry Foods’ 5.4K, and held a 36.8% Share of Search versus Kerry Foods’ 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among bacon brands worldwide in August 2026Which is more popular in search, Kerry Foods or Tesco?

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Which is more popular in search, Kerry Foods or Tesco?

Compare the bacon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kerry Foods and Tesco among bacon brands worldwide, by month

Month	Sainsbury's	Tesco	Denny	Richmond	Herta	Kerry Foods
Oct 2025	41.8%	34.2%	15.3%	8.4%	0.28%	0.04%
Nov 2025	38.2%	38.2%	17.1%	6.3%	0.31%	0.03%
Dec 2025	40.3%	40.3%	14.8%	4.4%	0.22%	0.02%
Jan 2026	42.4%	34.7%	15.6%	7%	0.28%	0.03%
Feb 2026	40.4%	33.1%	18.1%	8.1%	0.33%	0.04%
Mar 2026	43%	35.2%	12.9%	8.6%	0.28%	0.03%
Apr 2026	45.7%	37.4%	7.5%	9.1%	0.3%	0.03%
May 2026	44.9%	36.8%	9%	9%	0.3%	0.03%
Jun 2026	49.9%	33.4%	8.2%	8.2%	0.27%	0.03%
Jul 2026	45.7%	37.4%	9.1%	7.5%	0.25%	0.03%
Aug 2026	44.9%	36.8%	9%	9%	0.3%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Kerry Foods and Tesco comparison changed over the last 12 months?

3 findings

Tesco was ahead of Kerry Foods in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kerry Foods’ estimated Share of Search among bacon brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
Across the 11 months ending August 2026, Tesco’s estimated Share of Search among bacon brands worldwide moved from 34.2% to 36.8%, and its estimated monthly branded searches held steady at 7.5M.

How did search popularity change for bacon brands worldwide in August 2026?

2 changes

In August 2026, Tesco lost estimated Share of Search among bacon brands worldwide, from 37.4% to 36.8%.
Estimated monthly branded searches for Kerry Foods worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kerry Foods’ and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.