Brandwave

How popular isTesco in search?

In August 2026, there were an estimated 7.5M branded searches for Tesco worldwide which held steady over the last 11 months. Tesco holds 76.1% estimated Share of Search among canned vegetable brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tesco76.1%
  2. Princes15.3%
  3. Libby's5.6%
  4. Del Monte2.2%
  5. Green Giant0.63%
  6. Batchelors0.18%
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Which canned vegetable brands compete with Tesco?

Tesco against canned vegetable brands worldwide, by month

Share of Search by month for Tesco, Princes, Libby's, Del Monte. The figures are in the table below the chart.

View monthly share of search table
MonthTescoPrincesLibby'sDel MonteGreen GiantBatchelors
Oct 202578.7%12.8%5.8%1.9%0.54%0.19%
Nov 202580.3%13.2%4%1.9%0.46%0.16%
Dec 202582.9%11.2%3.4%2%0.38%0.11%
Jan 202669.9%20.9%6.3%2.1%0.58%0.21%
Feb 202669.7%20.9%6.3%2.1%0.86%0.21%
Mar 202675.8%15.2%5.6%2.2%0.93%0.23%
Apr 202670.6%21.1%5.2%2.1%0.87%0.17%
May 202665.8%24.1%4.8%4.3%0.81%0.16%
Jun 202670.7%21.1%5.2%2.1%0.73%0.21%
Jul 202677.2%15.5%4.6%1.9%0.54%0.23%
Aug 202676.1%15.3%5.6%2.2%0.63%0.18%
Sep 2026——————
  1. 1.Tesco

    76.1%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Princes

    15.3%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Libby's

    5.6%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Del Monte

    2.2%

    Held 4th. 220K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  5. Held 5th. 62.4K estimated branded searches, +20.2% vs prior month. Share +0.1 points.

  6. 6.Batchelors

    0.18%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Tesco and its closest rivals

How has branded search demand for Tesco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tesco worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among canned vegetable brands worldwide decreased from 78.7% to 76.1%.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among canned vegetable brands worldwide peaked at 82.9% in December 2025 and was lowest at 65.8% in May 2026.

How did search popularity change for canned vegetable brands worldwide in August 2026?

  1. In August 2026, Libby's gained estimated Share of Search among canned vegetable brands worldwide, from 4.6% to 5.6%.

  2. In August 2026, Tesco lost estimated Share of Search among canned vegetable brands worldwide, from 77.2% to 76.1%.

  3. Princes’ estimated Share of Search among canned vegetable brands worldwide has lost ground for 3 months in a row, from 24.1% to 15.3% in August 2026.

  4. Estimated monthly branded searches for Green Giant worldwide rose 22.1% over 11 measured months, from 51.1K to 62.4K in August 2026.

  5. Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 181K to 220K in August 2026.

Where does Tesco compete?

Tesco is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms2nd of 69.5%Show ranking
Bacon brands2nd of 636.8%Show ranking
Canned fruit brands2nd of 639%Show ranking
Frozen fruit brands2nd of 639.4%Show ranking
Baked beans brands2nd of 640.8%Show ranking
Fish finger brands2nd of 644.5%Show ranking
Chickpea brands2nd of 644.6%Show ranking
Lentil brands2nd of 644.6%Show ranking
Grocery delivery apps1st of 567.2%Show ranking
Canned vegetable brands1st of 676.1%Shown above
Chutney brands1st of 698.5%Show ranking

How is Tesco measured?

Brandwave collects information about searches that people make online using Tesco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tesco

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How the Brand Demand Index is measured

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Is Tesco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.