Tesco vs Young's:Which is more popular by branded search?
In August 2026, Tesco had more branded searches than Young's among fish finger brands worldwide. Tesco was estimated to have 7.5M branded searches compared to Young's’ 1K, and held a 44.7% Share of Search versus Young's’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tesco or Young's?
Compare the fish finger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tesco, Young's. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Tesco | McCain | Birds Eye | Young's | Findus |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 49.6% | 49.6% | 0.73% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 49.7% | 49.7% | 0.49% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 54.4% | 44.5% | 0.98% | 0.01% | <0.01% | <0.01% |
| Mar 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| May 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 59.5% | 39.8% | 0.72% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Tesco and Young's comparison changed over the last 12 months?
3 findings
- Tesco was ahead of Young's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among fish finger brands worldwide moved from 44.6% to 44.7%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 11 months ending August 2026, Young's’ estimated Share of Search among fish finger brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for fish finger brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Young's worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tesco’s and Young's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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