Princes vs Tesco:Which is more popular by branded search?
In August 2026, Tesco had more branded searches than Princes among canned vegetable brands worldwide. Tesco was estimated to have 7.5M branded searches compared to Princes’ 1.5M, and held a 77.4% Share of Search versus Princes’ 15.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Princes or Tesco?
Compare the canned vegetable brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tesco, Princes. The figures are in the table below the chart.
View monthly share of search table
| Month | Tesco | Princes | Libby's | Del Monte | Batchelors | Green Giant |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.9% | 13% | 5.9% | 0.97% | 0.19% | 0.02% |
| Nov 2025 | 81.5% | 13.4% | 4% | 0.98% | 0.16% | 0.02% |
| Dec 2025 | 84.1% | 11.4% | 3.4% | 1% | 0.11% | <0.01% |
| Jan 2026 | 71.1% | 21.3% | 6.4% | 1% | 0.21% | 0.01% |
| Feb 2026 | 71.1% | 21.3% | 6.4% | 1.1% | 0.21% | 0.02% |
| Mar 2026 | 77.4% | 15.5% | 5.7% | 1.1% | 0.23% | 0.02% |
| Apr 2026 | 71.9% | 21.5% | 5.3% | 1.1% | 0.17% | 0.02% |
| May 2026 | 67.8% | 24.8% | 5% | 2.2% | 0.16% | 0.01% |
| Jun 2026 | 71.9% | 21.5% | 5.3% | 1.1% | 0.21% | 0.03% |
| Jul 2026 | 78.4% | 15.7% | 4.7% | 0.95% | 0.23% | 0.03% |
| Aug 2026 | 77.4% | 15.5% | 5.7% | 1.1% | 0.19% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Princes and Tesco comparison changed over the last 12 months?
3 findings
- Tesco was ahead of Princes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned vegetable brands worldwide moved from 13% to 15.5%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among canned vegetable brands worldwide moved from 79.9% to 77.4%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for canned vegetable brands worldwide in August 2026?
2 changes
In August 2026, Tesco lost estimated Share of Search among canned vegetable brands worldwide, from 78.4% to 77.4%.
Princes’ estimated Share of Search among canned vegetable brands worldwide has lost ground for 3 months in a row, from 24.8% to 15.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Princes’ and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.