Grocery delivery services:Which brands are most popular in search?
In August 2026, Instacart was the most searched among grocery delivery services worldwide, with an estimated 2.2M branded searches and 88.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Instacart88.2%Amazon Fresh11.8%
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Share of SearchLeaderboard
Compare the services that deliver groceries to your door. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Instacart, Amazon Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Instacart | Amazon Fresh |
|---|---|---|
| Oct 2025 | 69.1% | 30.9% |
| Nov 2025 | 64.7% | 35.3% |
| Dec 2025 | 69.1% | 30.9% |
| Jan 2026 | 64.6% | 35.4% |
| Feb 2026 | 73.3% | 26.7% |
| Mar 2026 | 76.9% | 23.1% |
| Apr 2026 | 85.9% | 14.1% |
| May 2026 | 88.2% | 11.8% |
| Jun 2026 | 88.2% | 11.8% |
| Jul 2026 | 88.2% | 11.8% |
| Aug 2026 | 88.2% | 11.8% |
| Sep 2026 | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 2.2M | 0% | 0 points | |
| 2, held 2nd | 11.8% | 301K | 0% | 0 points |
88.2%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
11.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among grocery delivery services worldwide?
2 brands
In August 2026, Instacart was the most searched among grocery delivery services worldwide, with an estimated 2.2M branded searches and 88.2% estimated Share of Search within this set. Amazon Fresh is in 2nd place, 76.3 percentage points behind at 11.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Instacart | 69.1% → 88.2% | 88.2%May 2026 | 64.6%Jan 2026 | 1st |
| Amazon Fresh | 30.9% → 11.8% | 35.4%Jan 2026 | 11.8%May 2026 | 2nd |
Each finding as a sentence
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery services worldwide increased from 69.1% to 88.2%.
- Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery services worldwide decreased from 30.9% to 11.8%.
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery services worldwide peaked at 88.2% in May 2026 and was lowest at 64.6% in January 2026.
- Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery services worldwide peaked at 35.4% in January 2026 and was lowest at 11.8% in May 2026.
How did search popularity change for grocery delivery services worldwide in August 2026?
1 change
Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.
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