How popular isAmazon Fresh in search?
In August 2026, there were an estimated 301K branded searches for Amazon Fresh worldwide which is down 69.9% over the last 11 months. Amazon Fresh holds 11.8% estimated Share of Search among grocery delivery services worldwide and is ranked 2nd of 2 competitors for search popularity. These are worldwide searches for English-language branded terms.
Instacart88.2%Amazon Fresh11.8%
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Which grocery delivery services compete with Amazon Fresh?
Share of Search by month for Instacart, Amazon Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Instacart | Amazon Fresh |
|---|---|---|
| Oct 2025 | 69.1% | 30.9% |
| Nov 2025 | 64.7% | 35.3% |
| Dec 2025 | 69.1% | 30.9% |
| Jan 2026 | 64.6% | 35.4% |
| Feb 2026 | 73.3% | 26.7% |
| Mar 2026 | 76.9% | 23.1% |
| Apr 2026 | 85.9% | 14.1% |
| May 2026 | 88.2% | 11.8% |
| Jun 2026 | 88.2% | 11.8% |
| Jul 2026 | 88.2% | 11.8% |
| Aug 2026 | 88.2% | 11.8% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 2.2M | 0% | 0 points | |
| 2, held 2nd | 11.8% | 301K | 0% | 0 points |
88.2%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
11.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Amazon Fresh and its closest rivals
How has branded search demand for Amazon Fresh changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Fresh worldwide fell from 1M to 301K.
- Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery services worldwide decreased from 30.9% to 11.8%.
- Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery services worldwide peaked at 35.4% in January 2026 and was lowest at 11.8% in May 2026.
How did search popularity change for grocery delivery services worldwide in August 2026?
1 change
Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.
Where does Amazon Fresh compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grocery delivery platforms | 5th of 6 | 0.38% | Show ranking |
| Grocery delivery apps | 4th of 5 | 2.7% | Show ranking |
| Grocery delivery services | 2nd of 2 | 11.8% | Shown above |
How is Amazon Fresh measured?
Brandwave collects information about searches that people make online using Amazon Fresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- amazon fresh
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Is Amazon Fresh your brand?
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