Brandwave

How popular isAmazon Fresh in search?

In August 2026, there were an estimated 301K branded searches for Amazon Fresh worldwide which is down 69.9% over the last 11 months. Amazon Fresh holds 2.7% estimated Share of Search among grocery delivery apps worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tesco67.2%
  2. Instacart20.1%
  3. Ocado9%
  4. Amazon Fresh2.7%
  5. Walmart Grocery0.99%
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Which grocery delivery apps compete with Amazon Fresh?

Amazon Fresh against grocery delivery apps worldwide, by month

Share of Search by month for Tesco, Instacart, Ocado, Amazon Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthTescoInstacartOcadoAmazon FreshWalmart Grocery
Oct 202563.1%18.9%8.4%8.4%1.1%
Nov 202566.5%16.3%7.3%8.9%0.98%
Dec 202570.7%14.3%7.8%6.4%0.86%
Jan 202658.2%21.3%7.8%11.7%1.1%
Feb 202655.8%25%9.1%9.1%1%
Mar 202664.7%19.4%8.7%5.8%1.4%
Apr 202666.5%19.9%8.9%3.3%1.5%
May 202667.2%20.1%9%2.7%0.99%
Jun 202662.6%22.9%10.2%3.1%1.1%
Jul 202667.2%20.1%9%2.7%0.99%
Aug 202667.2%20.1%9%2.7%0.99%
Sep 2026—————

  1. 1.Tesco

    67.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Instacart

    20.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ocado

    9%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Amazon Fresh

    2.7%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Walmart Grocery

    0.99%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Amazon Fresh and its closest rivals

How has branded search demand for Amazon Fresh changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Fresh worldwide fell from 1M to 301K.
  • Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps worldwide decreased from 8.4% to 2.7%.
  • Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps worldwide peaked at 11.7% in January 2026 and was lowest at 2.7% in May 2026.
  • Across the 11 months ending August 2026, Amazon Fresh fell from 3rd to 4th among grocery delivery apps worldwide.

How did search popularity change for grocery delivery apps worldwide in August 2026?

  1. Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.

  2. Estimated monthly branded searches for Walmart Grocery worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Amazon Fresh compete?

Amazon Fresh is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms5th of 60.38%Show ranking
Grocery delivery apps4th of 52.7%Shown above
Grocery delivery services2nd of 211.8%Show ranking

How is Amazon Fresh measured?

Brandwave collects information about searches that people make online using Amazon Fresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon fresh

Do you work for Amazon Fresh? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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