Instacart vs Tesco:Which is more popular by branded search?
In August 2026, Tesco had more branded searches than Instacart among grocery delivery apps worldwide. Tesco was estimated to have 7.5M branded searches compared to Instacart’s 2.2M, and held a 67.2% Share of Search versus Instacart’s 20.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Instacart or Tesco?
Compare the apps people order groceries in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tesco, Instacart. The figures are in the table below the chart.
View monthly share of search table
| Month | Tesco | Instacart | Ocado | Amazon Fresh | Walmart Grocery |
|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 18.9% | 8.4% | 8.4% | 1.1% |
| Nov 2025 | 66.5% | 16.3% | 7.3% | 8.9% | 0.98% |
| Dec 2025 | 70.7% | 14.3% | 7.8% | 6.4% | 0.86% |
| Jan 2026 | 58.2% | 21.3% | 7.8% | 11.7% | 1.1% |
| Feb 2026 | 55.8% | 25% | 9.1% | 9.1% | 1% |
| Mar 2026 | 64.7% | 19.4% | 8.7% | 5.8% | 1.4% |
| Apr 2026 | 66.5% | 19.9% | 8.9% | 3.3% | 1.5% |
| May 2026 | 67.2% | 20.1% | 9% | 2.7% | 0.99% |
| Jun 2026 | 62.6% | 22.9% | 10.2% | 3.1% | 1.1% |
| Jul 2026 | 67.2% | 20.1% | 9% | 2.7% | 0.99% |
| Aug 2026 | 67.2% | 20.1% | 9% | 2.7% | 0.99% |
| Sep 2026 | — | — | — | — | — |
How has the Instacart and Tesco comparison changed over the last 12 months?
3 findings
- Tesco was ahead of Instacart in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide moved from 18.9% to 20.1%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery apps worldwide moved from 63.1% to 67.2%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for grocery delivery apps worldwide in August 2026?
0 changes
Neither Instacart nor Tesco moved beyond provider rounding among grocery delivery apps in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Instacart’s and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.