Brandwave

Canned fish brands:Which brands are most popular in search?

In August 2026, Sainsbury's was the most searched among canned fish brands worldwide, with an estimated 9.1M branded searches and 85.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's85.5%
  2. Princes14%
  3. John West0.17%
  4. Wild Planet0.17%
  5. Rio Mare0.14%
  6. Bar Harbor<0.01%

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Share of SearchLeaderboard

Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among canned fish brands worldwide, by month

Share of Search by month for Sainsbury's, Princes. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sPrincesJohn WestWild PlanetRio MareBar Harbor
Oct 202587.9%11.7%0.17%0.12%0.12%<0.01%
Nov 202585.5%14%0.14%0.17%0.11%<0.01%
Dec 202587.8%11.9%0.14%0.14%0.06%<0.01%
Jan 202680%19.6%0.13%0.16%0.11%<0.01%
Feb 202680%19.6%0.16%0.19%0.13%<0.01%
Mar 202685.5%14%0.14%0.17%0.14%<0.01%
Apr 202680%19.6%0.13%0.16%0.13%<0.01%
May 202676.2%22.8%0.34%0.15%0.5%<0.01%
Jun 202682.5%16.5%0.55%0.13%0.3%<0.01%
Jul 202685.5%14%0.17%0.17%0.14%<0.01%
Aug 202685.5%14%0.17%0.17%0.14%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sainsbury's

    85.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Princes

    14%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.John West

    0.17%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wild Planet

    0.17%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rio Mare

    0.14%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bar Harbor

    <0.01%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among canned fish brands worldwide?

In August 2026, Sainsbury's was the most searched among canned fish brands worldwide, with an estimated 9.1M branded searches and 85.5% estimated Share of Search within this set. Princes is in 2nd place, 71.5 percentage points behind at 14% Share of Search.

Global canned fish brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sainsbury's87.9% → 85.5%87.9%Oct 202576.2%May 20261st
Princes11.7% → 14%22.8%May 202611.7%Oct 20252nd
John West0.17%0.55%Jun 20260.13%Apr 20263rd
Wild Planet0.12% → 0.17%0.19%Feb 20260.12%Oct 20255th → 4th
Rio Mare0.12% → 0.14%0.5%May 20260.06%Dec 20254th → 5th
Bar Harbor<0.01%<0.01%Feb 2026<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide decreased from 87.9% to 85.5%.
  • Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned fish brands worldwide increased from 11.7% to 14%.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide peaked at 87.9% in October 2025 and was lowest at 76.2% in May 2026.
  • Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned fish brands worldwide peaked at 22.8% in May 2026 and was lowest at 11.7% in October 2025.
  • Across the 11 months ending August 2026, Wild Planet rose from 5th to 4th among canned fish brands worldwide.
  • Across the 11 months ending August 2026, Rio Mare fell from 4th to 5th among canned fish brands worldwide.
  • Across the 11 months ending August 2026, John West and Bar Harbor held steady: their estimated Share of Search among canned fish brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for canned fish brands worldwide in August 2026?

  1. Sainsbury's’ estimated Share of Search among canned fish brands worldwide has gained ground for 3 months in a row, from 76.2% to 85.5% in August 2026.

  2. Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Princes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  4. Estimated monthly branded searches for Rio Mare worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Bar Harbor worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

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