Brandwave

How popular isFishwife?

In September 2026, people searched for Fishwife by name about 9,900 times worldwide, about the same as the previous year. These searches made up 2.8% of all global canned fish brand searches, placing Fishwife seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about canned fish brands, Fishwife appeared in three of the four answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Fishwife is the seventh most searched of 9 competitors and the second most recommended in AI answers.

  1. Bar HarborShare of searches 47.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Rio MareShare of searches 12%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. John WestShare of searches 11.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Safe CatchShare of searches 11.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. FishwifeShare of searches 2.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top canned fish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fishwife was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Fishwife is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild Planet1st
  2. Fishwife2nd
  3. King Oscar3rd
  4. Safe Catch4th
  5. Bar Harbor–
  6. Rio Mare–
  7. John West–
  8. Princes–
  9. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wild Planet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • King Oscar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fishwife3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Safe Catch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bar Harbor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rio Mare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • John West0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Princes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brunswick0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about canned fish brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which canned fish brands compete with Fishwife?

Fishwife against canned fish brands worldwide, by month

Share of searches by month for Bar Harbor, Rio Mare, John West, Safe Catch, King Oscar, Wild Planet, Fishwife. The figures are in the table below the chart.

View monthly share of searches table
MonthBar HarborRio MareJohn WestSafe CatchKing OscarWild PlanetFishwifePrincesBrunswick
Oct 202552.1%13.2%7%10.6%8.3%4.7%3.8%0.27%0.02%
Nov 202531.8%18%7.8%10.1%13%9.5%9.5%0.38%0.02%
Dec 202528.2%12.2%8.4%10.5%16.4%8.4%15.4%0.36%0.01%
Jan 202630.2%14%6%16.2%16.8%7.4%9.1%0.33%0.02%
Feb 202633.2%15.4%6.6%14.6%13.6%8.1%8.1%0.35%0.01%
Mar 202632.2%14.9%5.3%14.1%12.5%6.4%14.4%0.26%0.02%
Apr 202636.6%12.3%4.9%12.8%19.7%6%7.4%0.28%0.02%
May 202638.1%21.6%9.3%10.9%11.6%4.2%4.2%0.16%<0.01%
Jun 202645.9%13.7%13.8%8.8%11.5%3.4%2.8%0.16%<0.01%
Jul 202656.6%9.6%4.2%10.8%11.6%4.2%2.8%0.17%0.02%
Aug 202652.6%9.7%4.7%12.3%13.2%4.7%2.6%0.23%0.01%
Sep 202647.2%12%11.6%11.4%10.6%4.2%2.8%0.22%0.01%

  1. 1.Bar Harbor

    47.2%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -5.4 points.

  2. 2.Rio Mare

    12%

    Moved from 4th to 2nd. 41.9K estimated branded searches, +13.2% vs prior month. Share +2.3 points.

  3. 3.John West

    11.6%

    Moved from 5th to 3rd. 40.5K estimated branded searches, +123.8% vs prior month. Share +6.9 points.

  4. 4.Safe Catch

    11.4%

    Moved from 3rd to 4th. 39.7K estimated branded searches, -15.7% vs prior month. Share -1 points.

  5. 5.King Oscar

    10.6%

    Moved from 2nd to 5th. 37K estimated branded searches, -26.6% vs prior month. Share -2.6 points.

  6. 6.Wild Planet

    4.2%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.Fishwife

    2.8%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Princes

    0.22%

    Held 8th. 780 estimated branded searches, -10.3% vs prior month. Share 0 points.

  9. 9.Brunswick

    0.01%

    Held 9th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between Fishwife and its closest rivals

Every comparison with Fishwife

7 comparisons

How has branded search demand for Fishwife changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fishwife worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Fishwife’s share of searches among canned fish brands worldwide decreased from 3.8% to 2.8%.
  • Across the 12 months ending September 2026, Fishwife’s share of searches among canned fish brands worldwide peaked at 15.4% in December 2025 and was lowest at 2.6% in August 2026.

How did search popularity change for canned fish brands worldwide in September 2026?

6 changes

  1. In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches.

  2. In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.

  3. In September 2026, Bar Harbor lost share of searches among canned fish brands worldwide, from 52.6% to 47.2%.

  4. In September 2026, King Oscar lost share of searches among canned fish brands worldwide, from 13.2% to 10.6%.

  5. In September 2026, Safe Catch lost share of searches among canned fish brands worldwide, from 12.3% to 11.4%.

  6. Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are Fishwife’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fishwife’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fishwife tinned fish

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How the Brand Demand Index is measured

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