Fishwife vs John West:Which is more popular?
In September 2026, John West had more branded searches than Fishwife among canned fish brands worldwide. John West had about 40,500 branded searches, while Fishwife had 9,900. John West made up 11.6% of all canned fish brand searches we track, and Fishwife accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about canned fish brands, Fishwife appeared in three of the four answers and John West in none.
Who do people search for more?
John West, about 4 searches for every 1 for Fishwife
Who does AI mention more?
Fishwife, mentioned in 3 of 4 answers, John West in 0
Who does AI recommend more?
Fishwife, the only one of the two named
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Top canned fish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fishwife was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. John West did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wild Planet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
King Oscar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Fishwife3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Safe Catch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bar Harbor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rio Mare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- John West0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Princes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brunswick0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about canned fish brands
4 answers
Asked ChatGPT
“Which canned fish brand should I buy?”
Asked ChatGPT
“What are the best canned fish brands?”
Asked ChatGPT
“What's the best canned fish brand for easy protein?”
Searched Google, AI Overview
“canned fish brands”
Searched Google, AI Overview
“best canned fish”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fishwife or John West more popular in search?
This chart shows how often people search Google for Fishwife and John West by name. Each line represents a brand's share of searches for all nine canned fish brands we track, month by month, from English-language searches worldwide.
Share of searches by month for John West, Fishwife. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bar Harbor | Rio Mare | John West | Safe Catch | King Oscar | Wild Planet | Fishwife | Princes | Brunswick |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 13.2% | 7% | 10.6% | 8.3% | 4.7% | 3.8% | 0.27% | 0.02% |
| Nov 2025 | 31.8% | 18% | 7.8% | 10.1% | 13% | 9.5% | 9.5% | 0.38% | 0.02% |
| Dec 2025 | 28.2% | 12.2% | 8.4% | 10.5% | 16.4% | 8.4% | 15.4% | 0.36% | 0.01% |
| Jan 2026 | 30.2% | 14% | 6% | 16.2% | 16.8% | 7.4% | 9.1% | 0.33% | 0.02% |
| Feb 2026 | 33.2% | 15.4% | 6.6% | 14.6% | 13.6% | 8.1% | 8.1% | 0.35% | 0.01% |
| Mar 2026 | 32.2% | 14.9% | 5.3% | 14.1% | 12.5% | 6.4% | 14.4% | 0.26% | 0.02% |
| Apr 2026 | 36.6% | 12.3% | 4.9% | 12.8% | 19.7% | 6% | 7.4% | 0.28% | 0.02% |
| May 2026 | 38.1% | 21.6% | 9.3% | 10.9% | 11.6% | 4.2% | 4.2% | 0.16% | <0.01% |
| Jun 2026 | 45.9% | 13.7% | 13.8% | 8.8% | 11.5% | 3.4% | 2.8% | 0.16% | <0.01% |
| Jul 2026 | 56.6% | 9.6% | 4.2% | 10.8% | 11.6% | 4.2% | 2.8% | 0.17% | 0.02% |
| Aug 2026 | 52.6% | 9.7% | 4.7% | 12.3% | 13.2% | 4.7% | 2.6% | 0.23% | 0.01% |
| Sep 2026 | 47.2% | 12% | 11.6% | 11.4% | 10.6% | 4.2% | 2.8% | 0.22% | 0.01% |
How has the Fishwife and John West comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fishwife took it in November 2025, John West took it in May 2026.
- Across the 12 months ending September 2026, Fishwife’s share of searches among canned fish brands worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, John West’s share of searches among canned fish brands worldwide moved from 7% to 11.6%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
How did search popularity change for canned fish brands worldwide in September 2026?
1 change
In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fishwife’s and John West’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among canned fish brands
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