Brandwave

Rio Mare vs Safe Catch:Which is searched more?

In September 2026, Rio Mare had more branded searches than Safe Catch among canned fish brands worldwide. Rio Mare had about 41,900 branded searches, while Safe Catch had 39,700. Rio Mare made up 12% of all canned fish brand searches we track, and Safe Catch accounted for 11.4%. These are worldwide searches for English-language branded terms.

Share of searches among canned fish brands worldwide in September 2026Is Rio Mare or Safe Catch more popular in search?
Rio Mare12%41.9K searches
vs
Safe Catch11.4%39.7K searches

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Is Rio Mare or Safe Catch more popular in search?

Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rio Mare and Safe Catch among canned fish brands worldwide, by month

Share of searches by month for Rio Mare, Safe Catch. The figures are in the table below the chart.

View monthly share of searches table
MonthBar HarborRio MareJohn WestSafe CatchKing OscarWild PlanetFishwifePrincesBrunswick
Oct 202552.1%13.2%7%10.6%8.3%4.7%3.8%0.27%0.02%
Nov 202531.8%18%7.8%10.1%13%9.5%9.5%0.38%0.02%
Dec 202528.2%12.2%8.4%10.5%16.4%8.4%15.4%0.36%0.01%
Jan 202630.2%14%6%16.2%16.8%7.4%9.1%0.33%0.02%
Feb 202633.2%15.4%6.6%14.6%13.6%8.1%8.1%0.35%0.01%
Mar 202632.2%14.9%5.3%14.1%12.5%6.4%14.4%0.26%0.02%
Apr 202636.6%12.3%4.9%12.8%19.7%6%7.4%0.28%0.02%
May 202638.1%21.6%9.3%10.9%11.6%4.2%4.2%0.16%<0.01%
Jun 202645.9%13.7%13.8%8.8%11.5%3.4%2.8%0.16%<0.01%
Jul 202656.6%9.6%4.2%10.8%11.6%4.2%2.8%0.17%0.02%
Aug 202652.6%9.7%4.7%12.3%13.2%4.7%2.6%0.23%0.01%
Sep 202647.2%12%11.6%11.4%10.6%4.2%2.8%0.22%0.01%

How has the Rio Mare and Safe Catch comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Safe Catch took it in January 2026, Rio Mare took it in February 2026, Safe Catch took it in April 2026, Rio Mare took it in May 2026, Safe Catch took it in July 2026, Rio Mare took it in September 2026.
  • Across the 12 months ending September 2026, Rio Mare’s share of searches among canned fish brands worldwide moved from 13.2% to 12%, and its estimated monthly branded searches moved from 34.3K to 41.9K.
  • Across the 12 months ending September 2026, Safe Catch’s share of searches among canned fish brands worldwide moved from 10.6% to 11.4%, and its estimated monthly branded searches moved from 27.6K to 39.7K.

How did search popularity change for canned fish brands worldwide in September 2026?

3 changes
  1. In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches.

  2. In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.

  3. In September 2026, Safe Catch lost share of searches among canned fish brands worldwide, from 12.3% to 11.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Rio Mare’s and Safe Catch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rio Mare

2 branded search terms

  • rio mare tuna
  • riomare

Safe Catch

2 branded search terms

  • safe catch
  • safe catch tuna

How the Brand Demand Index is measured

Other head-to-heads among canned fish brands

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