King Oscar vs Rio Mare:Which is searched more?
In September 2026, Rio Mare had more branded searches than King Oscar among canned fish brands worldwide. Rio Mare had about 41,900 branded searches, while King Oscar had 37,000. Rio Mare made up 12% of all canned fish brand searches we track, and King Oscar accounted for 10.6%. These are worldwide searches for English-language branded terms.
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Is King Oscar or Rio Mare more popular in search?
Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rio Mare, King Oscar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bar Harbor | Rio Mare | John West | Safe Catch | King Oscar | Wild Planet | Fishwife | Princes | Brunswick |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 13.2% | 7% | 10.6% | 8.3% | 4.7% | 3.8% | 0.27% | 0.02% |
| Nov 2025 | 31.8% | 18% | 7.8% | 10.1% | 13% | 9.5% | 9.5% | 0.38% | 0.02% |
| Dec 2025 | 28.2% | 12.2% | 8.4% | 10.5% | 16.4% | 8.4% | 15.4% | 0.36% | 0.01% |
| Jan 2026 | 30.2% | 14% | 6% | 16.2% | 16.8% | 7.4% | 9.1% | 0.33% | 0.02% |
| Feb 2026 | 33.2% | 15.4% | 6.6% | 14.6% | 13.6% | 8.1% | 8.1% | 0.35% | 0.01% |
| Mar 2026 | 32.2% | 14.9% | 5.3% | 14.1% | 12.5% | 6.4% | 14.4% | 0.26% | 0.02% |
| Apr 2026 | 36.6% | 12.3% | 4.9% | 12.8% | 19.7% | 6% | 7.4% | 0.28% | 0.02% |
| May 2026 | 38.1% | 21.6% | 9.3% | 10.9% | 11.6% | 4.2% | 4.2% | 0.16% | <0.01% |
| Jun 2026 | 45.9% | 13.7% | 13.8% | 8.8% | 11.5% | 3.4% | 2.8% | 0.16% | <0.01% |
| Jul 2026 | 56.6% | 9.6% | 4.2% | 10.8% | 11.6% | 4.2% | 2.8% | 0.17% | 0.02% |
| Aug 2026 | 52.6% | 9.7% | 4.7% | 12.3% | 13.2% | 4.7% | 2.6% | 0.23% | 0.01% |
| Sep 2026 | 47.2% | 12% | 11.6% | 11.4% | 10.6% | 4.2% | 2.8% | 0.22% | 0.01% |
How has the King Oscar and Rio Mare comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: King Oscar took it in December 2025, Rio Mare took it in February 2026, King Oscar took it in April 2026, Rio Mare took it in May 2026, King Oscar took it in July 2026, Rio Mare took it in September 2026.
- Across the 12 months ending September 2026, King Oscar’s share of searches among canned fish brands worldwide moved from 8.3% to 10.6%, and its estimated monthly branded searches moved from 21.4K to 37K.
- Across the 12 months ending September 2026, Rio Mare’s share of searches among canned fish brands worldwide moved from 13.2% to 12%, and its estimated monthly branded searches moved from 34.3K to 41.9K.
How did search popularity change for canned fish brands worldwide in September 2026?
3 changes
In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches.
In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.
In September 2026, King Oscar lost share of searches among canned fish brands worldwide, from 13.2% to 10.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using King Oscar’s and Rio Mare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
King Oscar
2 branded search terms
- king oscar
- king oscar sardines
Rio Mare
2 branded search terms
- rio mare tuna
- riomare
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